MEDICAL PROBIOTICS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Medical Probiotics Market Size and Trends

The medical probiotics market size is expected to reach US$ 62.25 Bn by 2030, from US$ 40.50 Bn in 2023, at a CAGR of 6.3% during the forecast period. The growth of the medical probiotics Market is driven by factors such as rising health consciousness, increasing gut and immunity health issues, and rising demand for probiotic fortified foods.

Medical Probiotics Market Trends:

• Shift toward preventive and functional nutrition: Consumers are focused on preventive rather than reactive healthcare. There is increased willingness to spend on functional foods and supplements that provide health benefits beyond basic nutrition. Probiotics fit well into this preventive nutrition trend. Consumers are proactively adding probiotic foods like yogurt, kefir, kombucha to their diets and taking supplements for overall wellbeing. This supports long-term category growth.
• Plant-based and dairy-free probiotic innovation: A growing vegan population along with lactose intolerants is driving demand for plant-based dairy alternatives. Food manufacturers are innovating with probiotic offerings like almond milk kefir, coconut yogurt, cashew cheese, and others that are plant-based, lactose-free, and high in probiotics. Non-dairy probiotic chocolate, ice creams, and smoothies are also popular. The plant-based trend will continue complimenting the probiotics market.
• Probiotic supplements gaining prominence: Probiotic supplements offer controlled dosages and targeted delivery compared to food sources that are appealing to consumers who are looking for efficacy. Favorable clinical trial results, celebrity endorsements, and gut health trend have bolstered the popularity and trust in probiotic supplements. Consumers are increasingly willing to spend on supplements for therapeutic uses like immunity, irritable bowel syndrome (IBS), relief
• Mainstreaming through large retailers and e-commerce: The availability of probiotic supplements and foods has expanded from niche health stores to mainstream pharmacy chains, supermarkets, and discount general retailers. Increased shelf space and promotions are improving consumer access and awareness about probiotics. Many consumers are also discovering probiotics online via e-pharmacies and direct-to-consumer (D2C) supplement brands. Omnichannel expansion has allowed probiotics to go mainstream.