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Rising demand for scientific and clinical expertise
Global medical affairs outsourcing market growth is driven by growing needs of pharmaceutical and biotech companies for scientific and clinical expertise. With continuous evolution of science and advancement in research, there is constant development of new treatment options, drug delivery mechanisms, and diagnostic methods in the healthcare industry. However, most pharmaceutical and biotech companies find it challenging to hire and retain experienced medical affairs specialists with deep therapeutic area knowledge and clinical research skills in-house. Outsourcing medical affairs activities allows them to access a broader pool of scientific and therapeutic area experts on an ongoing basis without having to invest extensively in building internal medical capabilities. Medical affairs outsourcing vendors help life sciences organizations stay updated with the latest clinical evidence and treatment practices to effectively engage with healthcare professionals and gain their confidence in new products. This assumes more importance as clinical dossiers grow more comprehensive and regulators place greater emphasis on real-world effectiveness and safety of approved therapies. Access to specialized therapeutic knowledge and skillsets on demand through outsourcing has become critical for pharmaceutical companies as thse navigate an increasingly complex regulatory, clinical and marketplace environment.
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