MEAL REPLACEMENT MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

One of the key challenges faced by the meal replacement market is changing consumer preferences. Younger consumers are more health-conscious and prefer fresh, homemade meals over packaged replacements. This has led to a decline in demand for traditional meal replacement bars and shakes. Additionally, another challenge is intense competition in the healthy food category. Established players experience pricing pressure from private label brands and new startups promoting natural or organic products. Retaining customers and introducing innovative products is difficult given the abundant choice.

Market Opportunities: The growing trend towards grab-and-go, nutritious meals

The growing trend towards grab-and-go, nutritious meals provides a strong foundation. There is demand for portable, easy to consume options suited for busy lifestyles. Further, increasing obesity and chronic diseases are driving the need for portion-controlled, low-calorie diets.