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Changing LifestylesRising number of dual income households and hectic schedules have left consumers with little time for proper home cooked meals. People are constantly on the go and prefer portable food and beverage options that do not compromise on taste or nutrition. Meal replacements have emerged as a great solution for time-starved consumers to get balanced nutrition on the fly. The easy, ready-to-consume formats of meal replacements like bars, shakes and snacks allow harried individuals to quickly refuel without much preparation effort. Busy professionals, students and millennial population have increased their uptake of these replacements as they fit perfectly well into their fast-paced routines. Changing work styles like remote working and flexible timings have further boosted the appeal of meal replacements. People may not have access to healthy dining options or time for cooked meals through the day. Meal replacements address this challenge with their compact, fully-packed formats. The variety available allows consumers to choose the types suitable for different times of the day- from hearty breakfasts and filling lunches to pre-and-post workout snacks.
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