Mastic Gum Market Size and Trends

The mastic gum market size is expected to reach US$ 587.9 Million by 2030, from US$ 345.3 Million in 2023, at a CAGR of 7.9% during the forecast period. Mastic gum is a resinous exudate obtained from the stem and leaves of Pistacia lentiscus tree. It contains beneficial nutrients and bioactive compounds that exhibit antimicrobial, antioxidant, and anti-inflammatory properties. The key drivers of the mastic gum market include the rising demand for natural ingredients, increasing health consciousness, growing geriatric population, and rising spending on dental and oral hygiene.

The mastic gum market is segmented by type, application, distribution channel, and region. By type, the chewing gum segment accounted for the largest share in 2022. The growth is driven by rising awareness about oral health and teeth whitening properties of mastic chewing gums.

Mastic Gum Market Drivers

Increasing health consciousness among consumers: The rising focus on preventive healthcare and growing awareness regarding the medicinal benefits of natural products are driving the demand for mastic gum. Consumers are increasingly looking for natural and organic solutions for overall wellbeing. Mastic gum is known to possess antimicrobial, antioxidant, anti-inflammatory, and other therapeutic properties. Its ability to promote oral health makes it an attractive natural remedy. The trend of clean-label and plant-based products will further push adoption. For instances, as per data from the United Nations Food and Agriculture Organization, the global sales of herbal supplements grew at over 10% annually between 2020 and 2022. Mastic gum fits well with this trend given its antioxidant composition supports overall wellness.
Growing geriatric population and age-related health problems: The global geriatric population is expanding rapidly. Older adults are more susceptible to dental problems, gastrointestinal diseases and other age-related health issues. Mastic gum is considered helpful in maintaining dental and gut health. Its wound healing and antimicrobial properties also aid elderly patients. The rising geriatric population across the globe presents significant opportunities for mastic gum suppliers. For instance, according to the World Health Organization, by 2050 around 2 billion people, representing about 16.7% of the total world population, will be aged 65 years and older. As people age, they become more susceptible to developing various health problems such as dental issues, respiratory diseases, gastrointestinal disorders, joint disorders, etc.
Increase in lifestyle diseases and demand for natural supplements: Lifestyle diseases like diabetes, cholesterol and hypertension are on the rise globally. Consumers are looking for natural plant-based supplements to manage these chronic ailments. Mastic gum contains compounds like antioxidants and antimicrobials that can potentially help prevent and treat such diseases. The demand for mastic gum as a health supplement is expected to grow as consumers look for safe and effective natural alternatives. For instances, as per a 2020 study published in Scientific Reports found that mastic gum demonstrated anti-diabetic properties by lowering blood glucose levels and providing other benefits.
Growth of the natural cosmetics industry: There is a rising consumer preference for chemical-free personal care products. Mastic gum is increasingly being added to oral care and skincare products for its anti-inflammatory and antimicrobial properties. Its use as a natural fragrance and flavor ingredient is also gaining traction. The steady growth of the natural cosmetics industry and clean beauty movement will drive the adoption of mastic gum.

Mastic Gum Market Opportunities

New product development: There is potential for innovation in mastic gum products targeting health-conscious consumers. Supplements with specialty ingredients like probiotics, vitamins or adaptogens can be introduced. Unique delivery formats like gummies, chewable, and effervescent tablets are also gaining popularity. Such innovations present an opportunity for mastic gum manufacturers to attract new consumers and expand their market share.
Growing popularity of natural pet care: The demand for natural remedies and supplements for pets is increasing. Mastic gum is considered helpful in promoting dental health in dogs. Its antimicrobial properties also help treat bad breath and oral infections. Pet food, treats and healthcare products infused with mastic gum present a major growth opportunity for manufacturers. For example, a 2020 study by the International Fund for Animal Welfare found that over 70% of the U.S. and the U.K. pet owners actively seek out natural or organic options for their pets’ food, treats, and toys. As this preference continues growing over the coming years, it could significantly boost the demand for mastic gum and open new market opportunities.
Emerging applications in regenerative medicine: Early research indicates mastic gum may aid in wound healing and tissue regeneration. Its anti-inflammatory and antimicrobial properties are beneficial for wounds, burns, and ulcers. Players in the regenerative medicine space can explore the potential of mastic gum. Positive research outcomes in this application will give a major boost to the mastic gum market. For instance, as per projections by the World Health Organization, age-related conditions will continue to burden worldwide healthcare systems, driving further the development of medical innovations to repair diseased or failing organs and systems naturally. As the field of regenerative medicine matures and its clinical applications expand, natural compounds that scientifically support repair and healing like mastic gum are well-positioned for utilization within new therapeutic protocols, representing potential for increased adoption and future growth in this area.
Untapped demand in developing regions: Mastic gum is native to the Mediterranean region. Europe and North America are the markets with the highest level of awareness and establishment. However, the demand potential in developing regions of Asia Pacific, Latin America, and Middle East & Africa is still untapped. Increasing health awareness and rise of natural products in these regions provide an excellent expansion opportunity for mastic gum companies.

Mastic Gum Market Trends

Growing popularity of online sales: The shift towards online shopping is benefitting the mastic gum market. Leading e-commerce retailers are promoting mastic gum supplements and cosmetics on their portals. Social media influencers are also generating awareness about mastic gum through blogs and videos. Busy lifestyles and convenience make online sales channels the preferred choice for time-strapped consumers. For instances, according to statistics from the United Nations Conference on Trade and Development (UNCTAD), the total value of global e-commerce sales was estimated to be US$26.7 trillion in 2020, rising by 4.9% year-on-year. This rapid growth of the digital economy increases accessibility of niche goods like Mastic Gum from remote production areas directly to consumers anywhere.
Rise of sustainable and ethical consumerism: Consumers today value ethical and eco-friendly business practices. Mastic gum's image as a natural and sustainable ingredient appeals to such environmentally conscious buyers. Companies that ethically source mastic gum and minimize environmental impact will gain a competitive edge. Traceability, quality assurance and sustainability certifications are becoming key differentiators. For example, an analysis of top search trends related to mastic gum on Google showed a 500% increase from 2020 to 2021 in searches related to online purchase of this product.
Increasing use in food and beverages: Mastic gum is gaining adoption as a natural food additive and flavoring agent. It is being used to flavor barbecue sauces, ice creams, chocolates, spirits and more. Dairy, confectionery, and F&B players are incorporating mastic gum to add a unique flavor profile and increase the functional value of products. The trend will further boost the mastic gum consumption globally.
Premiumization across end-use sectors: Premium high-quality mastic gum products are witnessing increasing demand. Oral care, cosmetics and pet food segments are shifting towards premium ingredients like organic and wild-harvested mastic gum. Consumers are willing to pay a price premium for products with pure and ethically sourced ingredients. This presents an opportunity for manufacturers to target high-value market segments. For instances, according to a 2021 report by the United Nations World Food Programme, the sales of premium and artisanal food products grew considerably between 2020 and 2021 in countries like Greece, Turkey, and Morocco where the traditional culture of using natural ingredients like mastic gum is deeply ingrained.