Market Challenges And Opportunities
Mastic Gum Market Drivers
- Increasing health consciousness among consumers: The rising focus on preventive healthcare and growing awareness regarding the medicinal benefits of natural products are driving the demand for mastic gum. Consumers are increasingly looking for natural and organic solutions for overall wellbeing. Mastic gum is known to possess antimicrobial, antioxidant, anti-inflammatory, and other therapeutic properties. Its ability to promote oral health makes it an attractive natural remedy. The trend of clean-label and plant-based products will further push adoption. For instances, as per data from the United Nations Food and Agriculture Organization, the global sales of herbal supplements grew at over 10% annually between 2020 and 2022. Mastic gum fits well with this trend given its antioxidant composition supports overall wellness.
- Growing geriatric population and age-related health problems: The global geriatric population is expanding rapidly. Older adults are more susceptible to dental problems, gastrointestinal diseases and other age-related health issues. Mastic gum is considered helpful in maintaining dental and gut health. Its wound healing and antimicrobial properties also aid elderly patients. The rising geriatric population across the globe presents significant opportunities for mastic gum suppliers. For instance, according to the World Health Organization, by 2050 around 2 billion people, representing about 16.7% of the total world population, will be aged 65 years and older. As people age, they become more susceptible to developing various health problems such as dental issues, respiratory diseases, gastrointestinal disorders, joint disorders, etc.
- Increase in lifestyle diseases and demand for natural supplements: Lifestyle diseases like diabetes, cholesterol and hypertension are on the rise globally. Consumers are looking for natural plant-based supplements to manage these chronic ailments. Mastic gum contains compounds like antioxidants and antimicrobials that can potentially help prevent and treat such diseases. The demand for mastic gum as a health supplement is expected to grow as consumers look for safe and effective natural alternatives. For instances, as per a 2020 study published in Scientific Reports found that mastic gum demonstrated anti-diabetic properties by lowering blood glucose levels and providing other benefits.
- Growth of the natural cosmetics industry: There is a rising consumer preference for chemical-free personal care products. Mastic gum is increasingly being added to oral care and skincare products for its anti-inflammatory and antimicrobial properties. Its use as a natural fragrance and flavor ingredient is also gaining traction. The steady growth of the natural cosmetics industry and clean beauty movement will drive the adoption of mastic gum.
Mastic Gum Market Restraints
- High costs compared to substitutes: Mastic gum is relatively expensive compared to other natural gums and resins. For certain applications, buyers may opt for more economical substitutes like guar gum, xanthan gum or gum arabic. Manufacturers need to highlight mastic gum's unique properties and differentiation to justify the pricing. New production technologies and economies of scale can help reduce costs. For instance, as per data from the Food and Agriculture Organization (FAO) of the United Nations, the global production of gum arabic increased from 6,81,000 tonnes in 2016 to 7,51,000 tonnes in 2020. However, the production volumes of mastic gum have remained largely stagnant over the same period according to statistics by the Ministry of Rural Development and Food of Greece.
- Complex regulatory policies: Mastic gum falls under the food additive category in many countries. Complex and inconsistent regulatory policies across countries act as a barrier for mastic gum producers. Lack of clarity on usage levels, product testing and quality standards in emerging markets affects the adoption among manufacturers. Alignment of regulations will encourage innovation and product development.
- Limited awareness among potential users: Mastic gum is still an unfamiliar ingredient to several consumer segments and industries. For instance, its potential in animal feed, nutraceuticals and natural medicine is constrained by low awareness. Suboptimal marketing and promotion limit the understanding of mastic gum's functional benefits and commercial potential. Targeted educational campaigns are vital to drive greater adoption across user industries. For instances, according to a report by the World Health Organization released in 2022, the lack of demand due to limited consumer education has prevented the mass adoption of mastic gum in various industries including pharmaceuticals where it could serve as a natural remedy for digestive issues.
Mastic Gum Market Opportunities
- New product development: There is potential for innovation in mastic gum products targeting health-conscious consumers. Supplements with specialty ingredients like probiotics, vitamins or adaptogens can be introduced. Unique delivery formats like gummies, chewable, and effervescent tablets are also gaining popularity. Such innovations present an opportunity for mastic gum manufacturers to attract new consumers and expand their market share.
- Growing popularity of natural pet care: The demand for natural remedies and supplements for pets is increasing. Mastic gum is considered helpful in promoting dental health in dogs. Its antimicrobial properties also help treat bad breath and oral infections. Pet food, treats and healthcare products infused with mastic gum present a major growth opportunity for manufacturers. For example, a 2020 study by the International Fund for Animal Welfare found that over 70% of the U.S. and the U.K. pet owners actively seek out natural or organic options for their pets’ food, treats, and toys. As this preference continues growing over the coming years, it could significantly boost the demand for mastic gum and open new market opportunities.
- Emerging applications in regenerative medicine: Early research indicates mastic gum may aid in wound healing and tissue regeneration. Its anti-inflammatory and antimicrobial properties are beneficial for wounds, burns, and ulcers. Players in the regenerative medicine space can explore the potential of mastic gum. Positive research outcomes in this application will give a major boost to the mastic gum market. For instance, as per projections by the World Health Organization, age-related conditions will continue to burden worldwide healthcare systems, driving further the development of medical innovations to repair diseased or failing organs and systems naturally. As the field of regenerative medicine matures and its clinical applications expand, natural compounds that scientifically support repair and healing like mastic gum are well-positioned for utilization within new therapeutic protocols, representing potential for increased adoption and future growth in this area.
- Untapped demand in developing regions: Mastic gum is native to the Mediterranean region. Europe and North America are the markets with the highest level of awareness and establishment. However, the demand potential in developing regions of Asia Pacific, Latin America, and Middle East & Africa is still untapped. Increasing health awareness and rise of natural products in these regions provide an excellent expansion opportunity for mastic gum companies.
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