Marketing Technology Market Size and trends
Global marketing technology market is estimated to be valued at USD 564.67 Bn in 2025. The market is expected to reach USD 1,757.53 Bn by 2032, growing at a compound annual growth rate (CAGR) of 17.6% from 2025 to 2032.
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The marketing technology market has been witnessing significant growth over the past few years. The continuous advancements in technologies like AI, machine learning, and analytics have enabled marketers to leverage big data and automate several marketing tasks. This has further boosted the demand for marketing automation software, marketing analytics, and other tech solutions in the market. Evolving customer demands and preferences towards personalized engagement is also driving many organizations to optimize their marketing spends through technology. The emergence of technologies like blockchain is further expected to open new opportunities for innovation in digital marketing and targeting over the forecast period.
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