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Expanding retail distribution and online accessibility
Earlier availability of maracuja oil was limited to specialty health stores and natural cosmetic brands but now it is gaining wider visibility on shelves through mass market distribution. Large retailers are allocating more space to natural personal care products and also promoting local or niche brands through dedicated sections. This enhanced discovery is boosting consumer awareness about exotic natural ingredients like maracuja oil which were earlier only known through word-of-mouth or limited niche exposure. Availability of maracuja oil across a wide range of offline stores makes it easy for consumers to find relevant product types and decide on personal trial.
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