Market Challenges: High production costs

High production costs is one of the major factors restraining the growth of the global maple water market. Maple water production is a labour intensive and time-consuming process which involves frequent manual tapping of maple trees to collect sap and further processing it into maple water. The entire process requires skilled labour force and large tracts of forest lands to cultivate maple trees, which increases the overall production costs significantly. Maple water production is highly dependent on the weather and seasonality. Maple trees need freeze-thaw cycles to collect maximum sap, which is only possible during early spring season for 4-6 weeks. This short seasonal window forces producers to undertake year-long maintenance of infrastructure, storage facilities and machinery to ensure smooth production during the season. All these factors associated with seasonal nature of production like maintaining excess infrastructure and equipment during off-season drives up the fixed costs for maple water producers.

Market Opportunities: Growth in online retail of health drinks

The global maple water market is poised to grow significantly in the coming years driven by rising health consciousness among consumers and growth in online retail sector. more and more people are now opting for healthy beverage options made from natural sources like maple water as substitutes for sugary drinks. Maple water contains no calories and is rich in various nutrients such as vitamins, minerals and antioxidants. Consumption of maple water is known to beneficial in weight management and reducing inflammation. Its clean label and nutritious profile appeal hugely to modern consumers who pay great attention to ingredients and wellness.