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Environmental, Social and Governance Focus
Environmental, social and governance focus is significantly driving the growth of the global maple water market. Over the past few years, there has been rising health and wellness awareness among consumers regarding the ingredients in the beverages they consume. This growing focus on sustainability and healthier lifestyle choices is prompting many consumers to opt for natural beverages like maple water that have minimal processing and are low in calories. Maple water contains various nutrients like vitamins, minerals and antioxidants but does not have any artificial flavors, preservatives or added sugars which are present in most packaged fruit drinks and sodas.
The beverage industry is witnessing high demand for products that are environmentally sustainable and ethically sourced. Maple water producers are able to cater to this demand as tapping maple trees for its sap is considered an environmentally friendly practice with low carbon footprint. No trees need to be cut down to obtain maple water as the process is non-destructive involving tapping xylem layers from maple trees. Several maple producers are now obtaining certifications like Forest Stewardship Council (FSC) certification to highlight their sustainable sourcing process. The presence of such certifications gives traceability and assurance to health-conscious consumers.
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