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Regional Analysis: Global Mangosteen Market
Dominating Region: North America
North America is expected to dominate the overall market in 2024 with an estimated share of 31.4%. North America dominance in the mangosteen market can be attributed to factors such as ideal climate conditions for cultivation and a long history of consumption in key markets like Thailand, Vietnam, and Indonesia.
Fastest-Growing Region: Asia Pacific
Asia Pacific region exhibits the fastest growth, driven by rising awareness about the nutritional benefits of mangosteens and the growing popularity of exotic fruits. Demand is further augmented by increasing imports from Asian suppliers and expansion of cultivation in some countries.
Mangosteen Market Outlook for Key Countries
Expansion of the U.S. Market Driven by Rising Superfruit Demand
The U.S. market for mangosteen is expanding rapidly due to widening exposure through imports and a rising health-conscious demographic seeking superfruit options. Major companies like Xi'an Greena Biotech and Best Chain benefit from supplying to natural products chains and direct-to-consumer platforms.
Canada’s Market Growth Fueled by Urban Demand and Superfruit Trends in Multicultural Centers
Canada's market for mangosteen is supported by demand from its multicultural urban centers and a growing trend of incorporating tropical fruits into diets. Zhengyuan Xia, a prominent exporter, caters to the Canadian import demand. Canada has a strong focus on functional foods and beverages, and mangosteen’s positioning as a "superfruit" helps boost its market. The demand is concentrated in urban centers such as Toronto, Vancouver, and Montreal.
Rising Health Awareness and E-Commerce Drive Mangosteen Demand in India
The demand for mangosteen is rising due to increasing health consciousness and the popularity of superfoods. The Indian market is expected to expand as more consumers seek natural health products. There is a growing variety of mangosteen-based products, including juices, supplements, and snacks. E-commerce platforms are also facilitating access to these products.
Growing Interest in Superfoods Boosts Mangosteen Market in Japan's Health Sector
Japan is known for its health-conscious consumers who are increasingly interested in superfoods. Mangosteen is gaining traction in the health supplement sector. The market is supported by both traditional retail and online sales channels, with a noticeable increase in e-commerce for health products.
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