MANGOSTEEN MARKET Challenges and Opportunities

One of the key challenges faced by the market is the highly seasonal nature of mangosteen production. These regions experience distinct wet, dry seasons which greatly impact mangosteen production. As per the United Nations Food and Agriculture Organization in September 2024, tropical fruits like mangosteen have distinct wet-dry seasons witness around 30-50% post-harvest losses due to lack of proper harvest scheduling and storage infrastructure. This wastage impacts incomes of smallholder farmers.

Market Opportunity - Product Innovation Using Mangosteen

Mangosteen's exotic flavor, antioxidant properties, and rising popularity offer opportunities for product innovation. It is increasingly used in foods and beverages like yogurts, smoothies, and juices to appeal to health-conscious consumers. According to a 2022 report by World Health Organization, over 70% people surveyed in Southeast Asian countries were interested in adopting traditional medicines and superfruits in their diets post pandemic for overall wellness.