MANGOSTEEN MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)

Mangosteen Market Size and Trends

The global mangosteen market is estimated to be valued at USD 382.2 Mn in 2024 and is expected to reach USD 534.3 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.

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The market has been witnessing steady growth owing to increasing awareness about various health benefits of mangosteens such as its antioxidant, anti-inflammatory, and antibacterial properties. Mangosteens are gradually finding wider application in the food and beverages, personal care, and cosmetics industries. The demand for mangosteen extracts and powders is growing from industries. New product launches containing mangosteen as a key ingredient have been driving sales across regions. Additionally, rising consumer preference for herbal and natural products is supporting the market growth.

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Insight by Product Type: Rising preference for natural products boosts the fresh mangosteen segment growth

In terms of product type, fresh mangosteen segment is expected to contribute 28.3% share of the market in 2024, owing to consumer preference for natural products. Customers appreciate the bright purple color and tangy flavor of fresh mangosteens. Its cultivation primarily occurs in tropical regions, particularly Southeast Asia, where it thrives in humid climates with well-drained soils.

Insights by Form: Consumer rituals drives the whole segment growth

In terms of form, whole segment is estimated to contribute the highest market share of 24.3% in 2024, driven by rituals surrounding its consumption. The fruit's unique structure, with juicy pulp encased in a thick rind, creates a ceremonial experience as consumers enjoy the process of unwrapping and savoring the sweet, tangy sections.

Insights by End User: Household segment dominates as demand for exotic fruit increases

In terms of end user, household segment is estimated to contribute the highest share of 27.3% in 2024, due to views of elegance and refinement. Mangosteens hold allure as an exotic ingredient and conversation piece. Their presence in the home hints at worldliness and adventure. Consumers wish to replicate the feel of tropical destinations through small luxuries like fresh mangosteens on the counter.

Regional Insights

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Regional Analysis: Global Mangosteen Market

Dominating Region: North America

North America is expected to dominate the overall market in 2024 with an estimated share of 31.4%. North America dominance in the mangosteen market can be attributed to factors such as ideal climate conditions for cultivation and a long history of consumption in key markets like Thailand, Vietnam, and Indonesia.

Fastest-Growing Region: Asia Pacific

Asia Pacific region exhibits the fastest growth, driven by rising awareness about the nutritional benefits of mangosteens and the growing popularity of exotic fruits. Demand is further augmented by increasing imports from Asian suppliers and expansion of cultivation in some countries.

Mangosteen Market Outlook for Key Countries

Expansion of the U.S. Market Driven by Rising Superfruit Demand

The U.S. market for mangosteen is expanding rapidly due to widening exposure through imports and a rising health-conscious demographic seeking superfruit options. Major companies like Xi'an Greena Biotech and Best Chain benefit from supplying to natural products chains and direct-to-consumer platforms.

Canada’s Market Growth Fueled by Urban Demand and Superfruit Trends in Multicultural Centers

Canada's market for mangosteen is supported by demand from its multicultural urban centers and a growing trend of incorporating tropical fruits into diets. Zhengyuan Xia, a prominent exporter, caters to the Canadian import demand. Canada has a strong focus on functional foods and beverages, and mangosteen’s positioning as a "superfruit" helps boost its market. The demand is concentrated in urban centers such as Toronto, Vancouver, and Montreal.

Rising Health Awareness and E-Commerce Drive Mangosteen Demand in India

The demand for mangosteen is rising due to increasing health consciousness and the popularity of superfoods. The Indian market is expected to expand as more consumers seek natural health products. There is a growing variety of mangosteen-based products, including juices, supplements, and snacks. E-commerce platforms are also facilitating access to these products.

Growing Interest in Superfoods Boosts Mangosteen Market in Japan's Health Sector

Japan is known for its health-conscious consumers who are increasingly interested in superfoods. Mangosteen is gaining traction in the health supplement sector. The market is supported by both traditional retail and online sales channels, with a noticeable increase in e-commerce for health products.

Market Concentration and Competitive Landscape

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Top Strategies Followed by Global Mangosteen Market Players

• Established Players: Leading players in this market heavily focus on research and development to stay ahead of the curve. They invest over 5% of their annual revenues in innovating new harvesting techniques, processing methods, product formulations, etc. This helps them launch high-performance products that deliver enhanced nutrition and taste.
• Mid-Level Players: Mid-tier companies target the mass market with affordable mangosteen products. They employ strategies like operational efficiencies, standardization, local sourcing to offer quality mangosteens at competitive rates. For example, manufacturer Elcon Drugs and Formulation Ltd delivers powdered and canned mangosteens within affordable price brackets by establishing contract farming partnerships and streamlining production processes.
• Small-Scale Players: Niche Specialization: Small players look at specializing in niche segments left untapped. Some focus on organic mangosteens for health-conscious consumers while others offer exotic hybrid varieties or product lines featuring mangosteen extracts for specific needs like skin care.

Emerging Startups in the Global Mangosteen Market

Innovative Technologies:

Examples: Several startups are developing technologies like smart fruit tracking solutions to monitor mangosteen maturity and post-harvest losses. FruitsLive uses IoT sensors and Blockchain to enhance supply chain transparency. Natural skincare solutions that harness the power of mangosteen.

Market/Impact: Implementation of emerging technologies is expected to boost mangosteen yields, product quality and supply reliability. This will subsequently fuel market demand and growth opportunities.

Sustainable Solutions:

Examples: A startup, GreenGrow, develops organic mangosteen farms using aquaponics that replenish soil nutrients through sustainable aquaculture. WasteNo creates biofertilizers from mangosteen peel dejects to reduce industry's carbon footprint. Creating wellness programs that incorporate mangosteen products for holistic health.

Mangosteen Industry News

• Operational Insights:
  • Elcon Drugs and Formulation Ltd is actively collaborating with other pharmaceutical companies and research institutions to harness collective expertise, aiming to speed up the innovation and development of new drug formulations. In addition to these strategic partnerships, the company is placing a stronger emphasis on sustainability within its manufacturing processes, implementing eco-friendly practices to minimize environmental impact. This dual focus on innovation and sustainability reflects Elcon's commitment to advancing healthcare solutions responsibly while addressing environmental concerns.

Key Takeaways from Analyst

• The market has significant growth potential driven by rising health consciousness among consumers and increasing awareness about the medicinal properties of mangosteen. Being rich in antioxidants, mangosteen is gaining widespread acceptance as a superfood. Its anti-inflammatory and immune-boosting qualities are expected to drive steady demand from the health-supplement industry.
• North America currently dominates the market for mangosteen led by the U.S. which produces over 80% of the global supply. However, regions like the Asia Pacific are expected to boost imports and emerge as high growth regional markets. While year-round availability remains a challenge due to seasonality of harvest, advancements in processing and cultivation techniques could help overcome this constraint.

Market Report Scope

Market Dynamics

Market Driver - Growing demand for exotic fruits

The globalization of food trade has introduced exotic fruits like mangosteen to Western markets, where it has gained popularity for its unique flavor and health benefits. Promoted as a superfruit by campaigns such as UN Environment Programme (UNEPs) in 2021-22, mangosteen's high nutritional value and rising health awareness are driving more consumers to include it in their diets.

Market Challenge - Seasonal nature of mangosteen production

One of the key challenges faced by the market is the highly seasonal nature of mangosteen production. These regions experience distinct wet, dry seasons which greatly impact mangosteen production. As per the United Nations Food and Agriculture Organization in September 2024, tropical fruits like mangosteen have distinct wet-dry seasons witness around 30-50% post-harvest losses due to lack of proper harvest scheduling and storage infrastructure. This wastage impacts incomes of smallholder farmers.

Market Opportunity - Product Innovation Using Mangosteen

Mangosteen's exotic flavor, antioxidant properties, and rising popularity offer opportunities for product innovation. It is increasingly used in foods and beverages like yogurts, smoothies, and juices to appeal to health-conscious consumers. According to a 2022 report by World Health Organization, over 70% people surveyed in Southeast Asian countries were interested in adopting traditional medicines and superfruits in their diets post pandemic for overall wellness.

Market Segmentation

•  Product Type Insights (Revenue, USD Mn, 2019 - 2031)
• • Fresh Mangosteen
  • Frozen Mangosteen
  • Canned Mangosteen
  • Dried Mangosteen
  • Others
•  Form Insights (Revenue, USD Mn, 2019 - 2031)
• • Whole
  • Pulp
  • Powder
  • Juice/Concentrate
  • Others
•  End User Insights (Revenue, USD Mn, 2019 - 2031)
• • Household
  • Commercial
  • Industrial
•  Distribution Channel Insights (Revenue, USD Mn, 2019 - 2031)
• • Offline
  • Online
• Regional Insights (Revenue, USD Mn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Thompson nutritional
  • Purple Natural
  • Genesis Today
  • Elcon Drugs and Formulation Ltd.
  • Bhumija Lifesciences
  • Elcon
  • KKK FRESH FRUIT CO., LTD.
  • Able Foods co. ltd.
  • BareOrganics
  • NutriCargo, LLC