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Increasing Demand for Plant-based Cosmetic Products
With rising veganism and flexitarian trends influencing lifestyles, there is strong tailwinds driving the plant-based beauty space. More consumers are checking labels for non-animal derived ingredients and seeking eco-friendly options made from natural extracts and organic materials. Plant oils in particular such as jojoba, argan, coconut, and olive oils have garnered popularity as moisturizing agents suitable for sensitive skin types. This emerging preference for herbal ingredients is opening doors for tropical plant oils like mango seed oil. Being lightweight in texture yet rich in emollient properties, mango seed oil is an excellent alternate to mineral oils in formulations.
Cruelty-free mandates across markets like Europe and restrictive policies pertaining to animal testing have added to the impetus for natural ingredient R&D. Personal care brands are actively formulating new vegan and green ranges sans common allergens like fragrance, dye, or parabens to welcome flexible shoppers. As awareness rises about sustainability issues plaguing mainstream beauty, there is growing willingness to pay a premium for natural alternatives having ecological credibility. Brands are quick to capitalize on this niche, introducing lines featuring novel plant actives and superfoods to differentiate their nature-focused propositions. Mango seed oil checks many boxes that resonate with this conscientious cohort valuing organic credentials, supportive of indigenous produce.
Rising interest in multi-benefit formulations is another driver. Today’s time-starved consumers expect more utility from their cosmetic buys. Products flaunting nutritional bonuses and active properties for total skin health gain favor.
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