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Growing Culture of Wine Consumption
Wine has come to occupy an exalted position not just as beverage but also as a marker of refined taste and symbol of status. Especially in the Western world, wine consumption is deep-rooted in the culture and lifestyle. Countries like France, Italy, Spain have been historically renowned for their beautiful vineyards and variety of indigenous grape varietals produce. New World wines from the U.S., Australia, New Zealand, and South Africa have also established strong footing over last few decades. This enduring romance with wine has soaked into global popular culture through movies, TV shows, music, and travel. Images of people casually enjoying wine with friends, on romantic dates or at lavish dinner parties promote the high-living culture associated with it.
Younger generations growing up exposed to these influences are keen to emulate the same. They want to impress friends and partners by displaying flair for wines over regular beer and cocktails. Wine tourism has balloomed with more young travelers keen to visit famous wine regions. They come back eager to showcase their newfound knowledge. Online reviews, blogs focused on exotic wines has made oenophiles out of ordinary folks as well. Interest in obscure organic, biodynamic vintages is also rising. More restaurants, even casual dining ones now offer expensive wine menus and pairings over whiskey or other spirits focused beverages.
Wine education programs, sommelier certifications, and expert vintner talks only serve to elevate the prestige attached to wines. What was once an elite world is fast becoming part of mainstream social experience. This growing passion particularly in younger cohort bodes well for the luxury wine segment. Curiosity drives experimentation with premium bottlings outside regular wine drinking regions. Such cultural shifts prove instrumental in keeping demand vibrant for the luxury wines globally.
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