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Increasing demand for healthier & natural ingredients
Consumers globally have become increasingly health conscious in their food choices. There is a growing need for minimally processed, additive-free and natural products. This consumer demand for 'clean label' items has compelled food manufacturers to revamp their formulations. They are under pressure to replace chemical preservatives, thickeners, and stabilizers with more natural alternatives that also offer the desired functional benefits.
Low methoxyl pectin checks all right boxes here. It improves texture, lengthens shelf life and gels effectively without compromising taste like other hydrocolloids. At the same time, it can be categorized as a 'natural ingredient' since it naturally occurs in citrus fruits and apples. This has made it a popular clean label thickener/gelling agent across various food categories like yogurt, fruit spreads, baked goods, soups, etc.
The regulatory landscape is also evolving to support natural ingredients. Stricter norms for synthetic chemicals and additives give an advantage to more natural hydrocolloids. Organizations like Non-GMO Project and Cosmos-standard have added credibility to some naturally derived ingredients. Manufacturers seek clean label certifications to gain consumer confidence and market their products as 'natural'. Low methoxyl pectin offers the function without labeling hassles compared to certain gums and starches.
Customers have risen health issues linked to excessive sugar and calorie intake. They prefer dietary fibers, whole grains, and similar ingredients known to offer nutritional benefits. Low methoxyl pectin is rich in fiber content and helps in improving digestion. High fiber, natural, and low-calorie positioning allows companies to pitch products made using it, as part of a balanced diet and lifestyle. This increased focus on nutrition and wellness will ensure that the natural clean label ingredients stay relevant hence driving the low methoxyl pectin market growth.
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