Global liver detox market is estimated to be valued at USD 894.5 Mn in 2024 and is expected to reach USD 1,287.1 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.3% from 2024 to 2031.
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Global liver detox market is witnessing growth due to rising demand for herbal and natural liver detox supplements. Consumers are increasingly preferring herbal alternatives to pharmaceutical products due to growing health consciousness. Manufacturers are focusing on developing innovative herbal blends containing ingredients like milk thistle, dandelion root and turmeric, which are considered effective for liver function. The availability of these supplements through online channels and e-commerce platforms has also boosted accessibility.
Increasing Product Launches by Key Market Players
Liver detox strategies typically involve taking supplements, following a liver-friendly diet, avoiding certain foods, juice fasting, and colon cleansing. Increasing adoption of organic growth strategies such as product launches by key market players is expected to drive the market growth over the forecast period. For instance, in March 2022, Auric, a health and nutrition products company, announced the launch of effervescent tablets for liver detox & weight loss.
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Increasing Awareness CampaignsIncreasing awareness campaigns is expected to offers lucrative growth opportunities over the forecast period. For instance, on April 23, 2024, a holistic Liver Day Campaign by the English news website of TV9 Network, India’s largest news network, was launched with the tagline, “Be Vigilant, Get Regular Liver Check-Ups, and Prevent Fatty Liver Diseases.” The Liver Day Campaign by News9Live.com was focused on educating people about lesser-known facts of this epidemic, and the lifestyle changes needed to boost liver health. Through interviews with experts, articles, explainer videos, and interactive resources, News9Live.com has set out on a mission to equip readers across the nation with the knowledge necessary for maintaining a healthy liver.
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