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Emerging markets in Asia Pacific and Latin AmericaThe lenalidomide drug market is witnessing significant growth in the emerging markets of Asia Pacific and Latin America regions. These regions have a very large patient population who can benefit from lenalidomide treatment of blood cancer indications like multiple myeloma. Some of the key factors driving the increased adoption of lenalidomide in these regions include growing awareness about effective treatment options, increasing healthcare access and spending, and reducing costs of novel therapies. Many countries in Asia Pacific and Latin America continue to report rising incidence rates of multiple myeloma and other blood cancers associated with improving life expectancy and lifestyle changes. This is generating high demand for sophisticated treatments like lenalidomide.
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