The high cost of traditional leadership coaching programs is one of the major factors restraining the growth of the global leadership development coaching market. Leadership coaching involves one-on-one interaction between the coach and coaches over an extended period to help enhance the latter's leadership skills and abilities. However, these in-depth personalized programs charge exorbitant fees, making them unaffordable for many small and medium sized organizations.
Market Opportunities: Emergence of artificial intelligence in coaching
The emergence of artificial intelligence is poised to greatly enhance the leadership development coaching market in the coming years. AI can play a supportive role by analyzing huge amounts of behavioral data from various sources such as social media, emails, video conferences, etc. to provide valuable insights into a client's strengths, weaknesses, communication styles, and tendencies under different circumstances. This data driven understanding of clients can help coaches develop highly customized and targeted development plans. AI chatbots and virtual coaches are also being developed which can engage with clients over extended periods to provide around the clock support and feedback between sessions with human coaches. This allows clients access to coaching whenever they need it without depending on a coach's schedule.
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