Lawn Mower Market Size and Trends

The global lawn mower market is estimated to be valued at USD 34.56 bn in 2024. The market is expected to reach USD 46.32 bn by 2031, growing at a compound annual growth rate (CAGR) of 4.3% from 2024 to 2031.

Key Takeaways from Lawn Mower Market Report:

Residential segment is expected to contribute the highest share of 61.3% in 2024.
Riding & Robotics contribute the highest market share of 59.3% in 2024
ICE contributes the highest market share of 65.4% in 2024.
North America is expected to account for 48.5% market share in 2024.

Market Overview:

The lawn mower market is expected to witness a steady growth over the forecast period. The growing trend for outdoor recreational activities and increasing focus of households towards lawn care and beautification of homes is anticipated to drive the market during this period. Also, technological advancements in mowers such as introduction of robotic lawn mowers and battery powered mowers are expected to provide new opportunities for market growth over the coming years. The demand for lawn mowers is driven by the increasing number of the household owning gardens and lawns. The growing interest of people in home landscaping and backyard activities is escalating the demand for efficient and easy to use lawn mowers.

Lawn Mower Market Concentration By Players

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Key Developments:

In September 2024, Toro reported a 6.9% revenue increase to $1.16 billion for its fiscal third quarter. However, the company lowered its full-year outlook due to decreased demand from homeowners and dealers.
In 2024, Yarbo launched a snow blower backed by RTK (Real-time Kinematic Positioning) technology. The mower is capable of autonomous functioning, and web-application.
In July 2022, Toro introduced a new line of robotic lawn mowers equipped with cameras for positioning, eliminating the need for perimeter wires and enhancing obstacle detection.

Top Strategies Followed by Lawn Mower Market Players

Established Players: Many leading lawn mower companies heavily invest in research and development to drive product innovation.
For example, Honda allocates over 5% of annual revenue to R&D and has introduced battery-powered and autonomous mower models. Other top brands like Briggs & Stratton form strategic partnerships with equipment manufacturers to integrate new engines across product lines. Meanwhile, companies like MTD expand globally through distribution agreements to access emerging overseas consumers.
Mid-Level Players: Medium-sized brands focus on cost-effective product ranges. Poulan Pro designs affordable gas and corded electric mowers without compromising on quality. Spartan mowers partner with local retailers to competitively price their push mower collection.
For example, Greenworks collaborated with battery cell makers like LG to mass produce low-cost lithium-ion equipment.
Small-Scale Players: Many young companies thrive by targeting niche segments. Country Clipper caters to agricultural and commercial professionals through rugged build and customizable features.

For instance, Snow Joe specializes in cordless snow throwers for northern regions. Mountaineer focuses on walk-behind models for small yards and slopes through an innovative wheel-and-pedal system.

Emerging Startups in the Lawn Mower Market

Innovative Technologies: Startups like Robomow and Husqvarna Autonomous Solutions are developing smart autonomous mowers using computer vision, ultrasonic sensors and GPS. Robotics company Anthropic builds AI solutions to enable safe navigation of unmanned equipment. These technologies could automate routine lawn care tasks and open up new commercial applications.

Sustainable Solutions: Companies like Greenworks, Makita and Mean Green focus on sustainability. Greenworks produces outdoor power tools running on recyclable lithium-ion batteries while Mean Green develops cordless mowers utilizing biodegradable plastic casings. This pushes the industry towards lower carbon emissions and reduced environmental impact over time.

Market Contribution: Startups help address niche consumer groups and needs. Companies like Earthwise Tools focus on manual reel mowers for small urban plots. Toolmatic Systems partners with landscape contractors on customized fleet management products.