LAWN MOWER MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)
Lawn Mower Market, By End-user Industry (Residential, Commercial), By Type (Riding & Robotics, Walk-Behind), By Propulsion Type (ICE, Electric), By Battery Type (Lithium-Ion, Lead-acid), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa).
The lawn mower market continues to grow due to increasing demand for landscaping services from the residential sector. Rising disposable incomes and growing affinity for outdoor recreational activities are encouraging homeowners to invest more in their lawn and garden. This bodes well for mower sales moving forward. However, strict emission standards pose a challenge to gasoline-powered mowers. Many major players are responding by accelerating product innovation towards battery-powered alternatives.
North America currently dominates lawn mower sales owing to large suburban homes with lawns. However, Western Europe is seeing a renewed interest in gardening amidst the pandemic which will support regional market growth. Asian countries like China and India are emerging as high-potential markets given their hot weather conditions and rising middle class.
On the technology front, battery-powered mowers are gaining widespread acceptance due to their ease of use and zero emissions. More manufacturers are adding Bluetooth connectivity and GPS functionality to their products which is improving the end-user experience. New robotic lawn mowers also promise hands-free convenience which will appeal to older target customers. However, high price points limit masses from regular adoption of robotic mowers for now.