LAWN MOWER MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)

Market Concentration and Competitive Landscape

Close-monitor your Competitor's Move, Request sample copy

Key Developments:

• In September 2024, Toro reported a 6.9% revenue increase to $1.16 billion for its fiscal third quarter. However, the company lowered its full-year outlook due to decreased demand from homeowners and dealers.
• In 2024, Yarbo launched a snow blower backed by RTK (Real-time Kinematic Positioning) technology. The mower is capable of autonomous functioning, and web-application.
• In July 2022, Toro introduced a new line of robotic lawn mowers equipped with cameras for positioning, eliminating the need for perimeter wires and enhancing obstacle detection.

Top Strategies Followed by Lawn Mower Market Players

• Established Players: Many leading lawn mower companies heavily invest in research and development to drive product innovation.
• For example, Honda allocates over 5% of annual revenue to R&D and has introduced battery-powered and autonomous mower models. Other top brands like Briggs & Stratton form strategic partnerships with equipment manufacturers to integrate new engines across product lines. Meanwhile, companies like MTD expand globally through distribution agreements to access emerging overseas consumers.
• Mid-Level Players: Medium-sized brands focus on cost-effective product ranges. Poulan Pro designs affordable gas and corded electric mowers without compromising on quality. Spartan mowers partner with local retailers to competitively price their push mower collection.
• For example, Greenworks collaborated with battery cell makers like LG to mass produce low-cost lithium-ion equipment.
• Small-Scale Players: Many young companies thrive by targeting niche segments. Country Clipper caters to agricultural and commercial professionals through rugged build and customizable features.

For instance, Snow Joe specializes in cordless snow throwers for northern regions. Mountaineer focuses on walk-behind models for small yards and slopes through an innovative wheel-and-pedal system.

Emerging Startups in the Lawn Mower Market

Innovative Technologies: Startups like Robomow and Husqvarna Autonomous Solutions are developing smart autonomous mowers using computer vision, ultrasonic sensors and GPS. Robotics company Anthropic builds AI solutions to enable safe navigation of unmanned equipment. These technologies could automate routine lawn care tasks and open up new commercial applications.

Sustainable Solutions: Companies like Greenworks, Makita and Mean Green focus on sustainability. Greenworks produces outdoor power tools running on recyclable lithium-ion batteries while Mean Green develops cordless mowers utilizing biodegradable plastic casings. This pushes the industry towards lower carbon emissions and reduced environmental impact over time.

Market Contribution: Startups help address niche consumer groups and needs. Companies like Earthwise Tools focus on manual reel mowers for small urban plots. Toolmatic Systems partners with landscape contractors on customized fleet management products.