LAWN MOWER MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)

Lawn Mower Market Size and Forecast – 2024 - 2031

The global lawn mower market is estimated to be valued at USD 34.56 bn in 2024. The market is expected to reach USD 46.32 bn by 2031, growing at a compound annual growth rate (CAGR) of 4.3% from 2024 to 2031.

Key Takeaways from Lawn Mower Market Report:

• Residential segment is expected to contribute the highest share of 61.3% in 2024.
• Riding & Robotics contribute the highest market share of 59.3% in 2024
• ICE contributes the highest market share of 65.4% in 2024.
• North America is expected to account for 48.5% market share in 2024.

Market Overview:

The lawn mower market is expected to witness a steady growth over the forecast period. The growing trend for outdoor recreational activities and increasing focus of households towards lawn care and beautification of homes is anticipated to drive the market during this period. Also, technological advancements in mowers such as introduction of robotic lawn mowers and battery powered mowers are expected to provide new opportunities for market growth over the coming years. The demand for lawn mowers is driven by the increasing number of the household owning gardens and lawns. The growing interest of people in home landscaping and backyard activities is escalating the demand for efficient and easy to use lawn mowers.

Segmental Insights

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End-user Industry Insights: Convenience and Comfort Drive Residential Dominance

By End-user Industry, Residential is expected to contribute the highest share of 61.3% in 2024 owing to its convenience and comfort factors. Homeowners prefer mowers that simplify their yardwork and allow leisure mowing on weekends or after work. Electric and battery-powered models are gaining popularity as they eliminate fumes, spills, and noise during operation. Cordless options provide mobility within large lawns while corded electric mowers reduce pollution relative to gas alternatives.

Type Insights, Premium Features and Performance Capture the Riding and Robotic Market

By Type, Riding & Robotics contributes the highest market share of 59.3% in 2024 due to their premium features and superior performance. Riding mowers provide a relaxing ride for manicured cuts across expansive landscapes. Self-propelled and 4WD models climb hills with ease, while deluxe seats, large cutting decks, and extra features such as bagging or mulching options appeal to homeowners.

Propulsion Type Insights, Familiarity Breeds Loyalty for Internal Combustion Dominance

By Propulsion Type, ICE contributes the highest market share of 65.4% in 2024 owing to familiarity and reliability factors. Gas mowers remain the standard for both professional contractors and homeowners accustomed to their power, affordability, and widespread availability of parts. Established infrastructure supports gas models through a large network of sellers, mechanics, and do-it-yourself guides. While environmental concerns grow, transitioning entire lineups demands mass consumer education.

Regional Insights

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North America Lawn Mower Market Trends

North America is a dominant market and is poised to account for 48.5% market share in 2024. The industry growth can be attributed to factors such as widespread homeownership, large backyard spaces, and landscape contracting services. Government regulations encourage outdoor activities and backyard beautification projects. Major players like Honda, John Deere, MTD and Husqvarna have been operating in the region for decades, making it an attractive market.

Asia Pacific Lawn Mower Market Trends

Meanwhile, the Asia Pacific region is expected to exhibit the fastest growth accounting for 32.1% market share in 2024. The industry growth is driven by increasing disposable incomes, aspirations for manicured outdoor spaces and a thriving professional landscaping industry. Countries like China, India and Japan are emphasizing on urban greenery initiatives and hobby farming, benefiting outdoor power equipment makers. Local manufacturers have also strengthened their presence through varied product portfolios at competitive price points.

Lawn Mower Market Outlook for Key Countries

United States Lawn Mower Market Trends

The US lawn mower market enjoys steady demand attributed to extensive suburban landscapes and availability of large backyard areas. There has been a noticeable shift in US lawn mower market trends towards more eco-friendly and efficient mower options. As consumers become increasingly environmentally conscious, they are demanding lawn tools that reduce carbon footprints and save on gasoline. This has led to a boom in demand for battery-powered electric lawn mowers.

China Lawn Mower Market Trends

This rise in demand has prompted Chinese lawn mower manufacturers to ramp up production and improve product offerings. They are introducing new variants tailored for domestic and export markets. For example, according to government data from China's National Bureau of Statistics, larger manufacturers like KENTO and Midea have expanded manufacturing facilities and product lines to include both corded electric and gasoline-powered rides-on lawn mowers.

Japan Lawn Mower Market Trends

Japan’s market continues to lead in robotic innovations, having introduced myriad IoT-enabled concepts for precision yard maintenance. One of the major trends influencing the Japan lawn mower market is the shift towards more environmentally friendly and eco-friendly lawn mowers. With increasing awareness around climate change and carbon emissions, many Japanese consumers are looking for lawn mowers that are powered by electric batteries rather than gasoline. This has led to lawn mower manufacturers focusing more on developing technologically advanced battery-powered mowers.  

India Lawn Mower Market Trends

The Indian market exhibits strong potential driven by ongoing urbanization, rising affordability and ascent of nuclear families. Local startups complement established brands while targeting untapped rural households with affordable solutions. Traditional methods of maintaining large lawns such as using manual scissors or small electric trimmers are no longer feasible or practical. Homeowners prefer time-saving power tools that can cover large areas quickly. These changing customer preferences have led to the emergence of new trends in the India lawn mower market.

Market Players, Key Devlopment, and Competitive Intelligence

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Key Developments:

• In September 2024, Toro reported a 6.9% revenue increase to $1.16 billion for its fiscal third quarter. However, the company lowered its full-year outlook due to decreased demand from homeowners and dealers.
• In 2024, Yarbo launched a snow blower backed by RTK (Real-time Kinematic Positioning) technology. The mower is capable of autonomous functioning, and web-application.
• In July 2022, Toro introduced a new line of robotic lawn mowers equipped with cameras for positioning, eliminating the need for perimeter wires and enhancing obstacle detection.

Top Strategies Followed by Lawn Mower Market Players

• Established Players: Many leading lawn mower companies heavily invest in research and development to drive product innovation.
• For example, Honda allocates over 5% of annual revenue to R&D and has introduced battery-powered and autonomous mower models. Other top brands like Briggs & Stratton form strategic partnerships with equipment manufacturers to integrate new engines across product lines. Meanwhile, companies like MTD expand globally through distribution agreements to access emerging overseas consumers.
• Mid-Level Players: Medium-sized brands focus on cost-effective product ranges. Poulan Pro designs affordable gas and corded electric mowers without compromising on quality. Spartan mowers partner with local retailers to competitively price their push mower collection.
• For example, Greenworks collaborated with battery cell makers like LG to mass produce low-cost lithium-ion equipment.
• Small-Scale Players: Many young companies thrive by targeting niche segments. Country Clipper caters to agricultural and commercial professionals through rugged build and customizable features.

For instance, Snow Joe specializes in cordless snow throwers for northern regions. Mountaineer focuses on walk-behind models for small yards and slopes through an innovative wheel-and-pedal system.

Emerging Startups in the Lawn Mower Market

Innovative Technologies: Startups like Robomow and Husqvarna Autonomous Solutions are developing smart autonomous mowers using computer vision, ultrasonic sensors and GPS. Robotics company Anthropic builds AI solutions to enable safe navigation of unmanned equipment. These technologies could automate routine lawn care tasks and open up new commercial applications.

Sustainable Solutions: Companies like Greenworks, Makita and Mean Green focus on sustainability. Greenworks produces outdoor power tools running on recyclable lithium-ion batteries while Mean Green develops cordless mowers utilizing biodegradable plastic casings. This pushes the industry towards lower carbon emissions and reduced environmental impact over time.

Market Contribution: Startups help address niche consumer groups and needs. Companies like Earthwise Tools focus on manual reel mowers for small urban plots. Toolmatic Systems partners with landscape contractors on customized fleet management products.

Market Report Scope

Market Dynamics

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Lawn Mower Market Growth Factors- Rising Number of Lawn Owners and Public Parks

As the urbanization continues and the average size of residential properties decreases, more people are opting to live in apartments and condominiums where outdoor space is limited. However, the desire to own a piece of land to relax and spend time with family has not decreased. This has translated into an increase in the number of community parks and outdoor recreational areas that are coming up in residential areas. Municipal corporations are also allocating larger budgets for developing and maintaining public parks. Homeowner associations have started investing in common lawn and garden areas that require professional maintenance. The dependence on petrol-powered equipment has been rising as more humans are hired to maintain the larger landscaped areas.

Lawn Mower Market Opportunity- Emergence of Battery-powered Equipment

The lawn mower market has seen an opportunity in the emergence of battery-powered equipment such as cordless lawn mowers. Battery technology has advanced significantly in recent years thereby addressing previous limitations such as high battery drain and limited run-time. Modern lithium-ion battery packs provide sufficient power to lawn mowers for an entire lawn maintenance session on a single charge. Battery-powered lawn mowers prove advantageous to consumers as they eliminate the need for gasoline, oil, or tune-ups. As a result, the total cost of ownership is significantly lower over time for battery mowers compared to traditional gas models. Leading manufacturers have introduced affordable battery mower options roughly in the $300-$500 range.

Lawn Mower Market Challenge- High Initial Purchase and Maintenance Cost

One of the key challenges faced by the lawn mower market is the high initial purchase and maintenance cost associated with lawn mowers. Traditional gas-powered lawn mowers require the consumer to invest a sizable amount, often ranging from USD 200 to USD 500 or more, towards the upfront purchase. In addition to this, the equipment requires regular maintenance such as oil changes, tune-ups, blade sharpening which further adds to the ownership cost of a lawn mower over its lifespan. This high initial monetary commitment has deterred many households, especially those on a tight budget, from purchasing a lawn mower. Added to this, factors such as rising inflation have further squeezed consumer wallets.

Analyst Opinion (Expert Opinion)

• The lawn mower market continues to grow due to increasing demand for landscaping services from the residential sector. Rising disposable incomes and growing affinity for outdoor recreational activities are encouraging homeowners to invest more in their lawn and garden. This bodes well for mower sales moving forward. However, strict emission standards pose a challenge to gasoline-powered mowers. Many major players are responding by accelerating product innovation towards battery-powered alternatives.
• North America currently dominates lawn mower sales owing to large suburban homes with lawns. However, Western Europe is seeing a renewed interest in gardening amidst the pandemic which will support regional market growth. Asian countries like China and India are emerging as high-potential markets given their hot weather conditions and rising middle class.
• On the technology front, battery-powered mowers are gaining widespread acceptance due to their ease of use and zero emissions. More manufacturers are adding Bluetooth connectivity and GPS functionality to their products which is improving the end-user experience. New robotic lawn mowers also promise hands-free convenience which will appeal to older target customers. However, high price points limit masses from regular adoption of robotic mowers for now.

Market Segmentation

• By End-user Industry Insights (Revenue, USD Bn, 2019 - 2031)
• • Residential
  • Commercial
• By Type Insights (Revenue, USD Bn, 2019 - 2031)
• • Riding & Robotics
  • Walk-Behind
• By Propulsion Type Insights (Revenue, USD Bn, 2019 - 2031)
• • ICE
  • Electric
• By Battery Type Insights (Revenue, USD Bn, 2019 - 2031)
• • Lithium-Ion
  • Lead-acid
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
• • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
• • American Honda Motor Co., Inc.
  • Ariens Company
  • Briggs Stratton
  • Deere & Company
  • Falcon Garden Tools
  • Fiskars
  • Husqvarna Group
  • MTD Products
  • Robert Bosch GmbH
  • Robomow Friendly House
  • The Toro Company