LACTOSE FREE FOOD MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

One of the main challenges faced by the lactose free food market is increasing competition among players as the market grows. With many new entrants offering similar substitute dairy products, it is becoming difficult for companies to differentiate their products. Additionally, maintaining taste and texture similar to regular dairy products while removing lactose requires extensive research and testing, driving up costs. This also poses supply chain challenges to source non-dairy alternatives on a large scale.

 Market Opportunities: Rising health consciousness and awareness about lactose intolerance

The market has seen rising health consciousness and awareness about lactose intolerance. There is a growing demand for special dietary products that are easy to digest. With about 65% of the world's adult population being lactose intolerant, targeting this large consumer base presents a major opportunity. Moreover, lactose free variants of popular snack items and beverages are gaining popularity beyond those with intolerances.