JAPAN FASHION ECOMMERCE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Japan Fashion Ecommerce Market Size and Trends

Japan fashion ecommerce market size is estimated to be valued at US$ 23,238 Mn in 2023 and is expected to reach US$ 61,235 Mn by 2030, exhibiting a compound annual growth rate (CAGR) of 14.8% from 2023 to 2030. Ecommerce fashion includes the online sale of apparel, footwear, accessories, and beauty products. The market is driven by rising internet and smartphone penetration in Japan.

Japan Fashion Ecommerce Market Trends:

• Mobile commerce gaining traction: Mobile shopping is gaining tremendous traction in Japan For instance, based on METI's 2021 eCommerce Market Survey, smartphones accounted for 52.2% of Japan's online goods salesTop of Form. Retailers are focusing on mobile apps and compatible websites offering convenience like saved information, faster checkout, and notifications. As more purchases shift to smartphones, providing optimal mobile experience will be crucial.
• Social media marketing: Social media is emerging as the preferred digital marketing avenue for fashion brands instead of traditional channels. Instagram shopping, influencers marketing on platforms like Youtube, Facebook advertisements are popular. Retailers are leveraging interactive social media engagement for promotions, new product launches, and driving sales.
• Experiential shopping through AR/VR: Virtual and augmented reality is being adopted to provide immersive shopping experiences online. For instance, Decal is an American film distribution company, offers VR shoppable fashion shows. Zozo operates fashion online shopping sites, uses AR for virtual try-ons. Beauty brands allow checking make-up visually. Such technologies enhance customer engagement during purchase journey. For instance, on November 2023, Tangiblee, a leading provider of immersive e-commerce experiences, has expanded its presence in Japan's rapidly expanding online retail sector with the rollout of new client engagements and product enhancements. From its establishment, Tangiblee has achieved considerable success, thus attracting major international clientele with household names in online fashion retail such as BONAVENTURA, Mikimoto, and Tsuchiya Kaban, who have adopted its services.