JAPAN FASHION ECOMMERCE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Market News

Recent Developments

New product launches

• On October 25, 2023, AnyMind Group, an innovative player in the business technology supply chain space, revealed that Sena Kimura, a renowned Japan based fashion influencer with a focus on retro-style clothing, debuted her first direct-to-consumer (D2C) clothing line, eLur.
• On September 27, 2023, the technology-based supply chain corporation AnyMind Group disclosed that Japanese model and celebrity, Ms. Rinko Murata, successfully utilized an array of the company's in-house platforms—AnyX, AnyLogi, AnyChat, and AnyFactory—to introduce her own line of fashion and accessories under the brand name ANU.
• In July 2022, PDD Holdings budget-friendly online shopping platform, Temu, has unveiled its expansion into the Asian sphere, initiating operations in Japan. Known as Pinduoduo's counterpart, Temu has carved out a niche in Western markets, captivating consumers with extremely competitive pricing on a diverse selection of merchandise, spanning from apparel to electronics and household items.

Acquisition and partnerships

• In February 2022, Haku Clothing, the Japan based apparel label, unveiled its worldwide online retail platform through collaboration with Lingble. Lingble is excited to share news of the joint venture with Haku Clothing, by introducing an international website that accommodates both English and Traditional Chinese, along with round-the-clock live chat functionality. Boasting a customer satisfaction score surpassing 98%, well above the average norm of 84%, Lingble's live chat feature not only achieves elevated client contentment but also contributes to increasing the Average Order Value (AOV) for customers by 10%.
• In June 2022, Kento Fukatsu, the creative mind and originator of the Japan based fashion label Metaphor, has debuted the brand's international online retail platform under the new moniker, Maison Métaphore. This strategic move aligns with the unveiling of their Autumn/Winter 2021 lineup, thus marking an ambitious step to broaden the brand's global footprint.