ISRAEL MEETINGS, INCENTIVES, CONFERENCES AND EXHIBITIONS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Market Concentration and Competitive Landscape

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The Israel government has undertaken several initiatives in recent years to develop world-class infrastructure for hosting major corporate and association events. This includes the expansion of convention centers in key cities, upgrade of airports and improvement of transportation links. For example, the new India Exhibition & Convention Center located in the commercial hub of Herzliya is one of the largest purpose-built MICE facilities in the country. Spread over 35 acres, it features 75,000 square meters of flexible indoor and outdoor space well-equipped to host exhibitions, product launches, and conferences of all sizes. Similarly, Ben Gurion International Airport near Tel Aviv recently completed an extensive expansion project adding new terminals, hotel, and office towers. It now has the capacity to welcome thousands of delegates arriving for international congresses and tradeshows. Furthermore, the government is focusing on developing niche event venues that showcase local heritage sites and culture. For instance, unique outdoor venues surrounded by vineyards provide memorable backdrops for incentive travel activities and corporate off-sites. This strategic push to enhance infrastructure greatly strengthens Israel's ability to attract and host major MICE events from around the world on a consistent basis. It ensures sustainable growth of the sector by addressing capacity constraints of the past.