Market News
Key Strategic Initiatives
- In September 2022, CLAAS, one of the world's leading manufacturers of agricultural machinery, launched the latest S10 terminal with a 12-inch touchscreen and wireless networking capabilities. The new ISOBUS terminal enables smart farming through SECTION CONTROL and automatic steering.
- In June 2020, Robert Bosch GmbH, commonly known as Bosch, a Germany-based multinational engineering and technology company headquartered in Gerlingen, Germany, acquired Electrogen and ProLeiT, companies offering solutions for the agricultural machinery market. This strengthened Bosch's expertise in tractor terminals and farm management software.
Recent Developments
New product launches
- In January 2021, John Deere, a U.S.-based corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains used in heavy equipment, and lawn care equipment, introduced the 4240 Universal Display which supports ISOBUS standards. It enables real-time transfer of data between implements and tractors for optimizing operations.
- In March 2022, Trimble, a U.S.-based software, hardware, and services technology company, launched the TMX-2050 display with advanced features like Android OS, built-in GPS guidance and Section Control for spraying and spreading. It delivers an intuitive user experience.
Acquisition and partnerships
- In January 2022, Hexagon's Agriculture division, which empowers agroindustry customers to solve tough crop planning and management challenges with innovative solutions, acquired Farmers Edge, a provider of digital agriculture solutions. This acquisition expands Hexagon's smart digital capabilities in precision agriculture.
- In May 2021, Kubota Corporation, a Japan-based multinational corporation based in Osaka, partnered with Escort Group, an agricultural equipment manufacturer to develop ISOBUS compliant tractors and implement for the European market.
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