One of the key challenges being faced by the global ironing boards market is the high costs associated with manufacturing advanced ironing boards with new technologies and features. Integrating new features like automatic height adjustment, steam functionality, and wrinkle release require the use of more complex and costly components as well as an upgraded manufacturing process. This significantly increases the production costs of such advanced ironing boards. As a result, they are typically priced much higher than the conventional manual ironing boards. The higher prices make them unaffordable for price-sensitive consumers, especially in cost-conscious developing markets. This restricts the demand and widespread adoption of innovative ironing boards, thereby hampering the growth potential of the market. Ironing board manufacturers will need to focus on cost engineering strategies to reduce costs without compromising on quality and functionality to make advanced products more affordable for the masses.
Market Opportunities: Emergence of foldable and portable ironing boards for market
The global ironing boards market has been presenting lucrative opportunities with the emergence of foldable and portable ironing boards. These space-saving and highly portable ironing boards have witnessed increased acceptance among consumers who have limited storage space at home like apartment dwellers, small families, hostel residents, etc. Their lightweight and compact construction allows easy storage without occupying much room. Furthermore, the portability enables quick ironing even while travelling. Foldable ironing boards are also finding applications in commercial spaces like Laundromats, dry cleaners where space optimization is critical. Major ironing board manufacturers are focusing on developing more advanced folding mechanisms and user-friendly designs to further improve the portability and storage convenience of these space-saving products. This growing consumer demand for foldable and portable ironing boards is expected to open new growth avenues for market players in the coming years.
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