IRONING BOARDS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Ironing Boards Market Size and Trends

The global ironing boards market is estimated to be valued at USD 2,491.9 Mn in 2024 and is expected to reach USD 4,054.1 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

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The global ironing boards market is expected to witness a steady growth trend over the forecast period. While the market is currently in the growth phase, shifting consumer preference towards easy to use and compact ironing solutions is expected to drive the demand for ironing boards. Growing working women population coupled increasing home décor and linen trends are further fueling the sales of ironing boards across the globe. Manufacturers are launching innovative and space-saving ironing boards to cash in on the new market opportunities. However, easy availability of laundromats and growing popularity of online clothes delivery services is expected to limit the market growth to some extent during the forecast period.

Market Driver - Growth in residential sector

The global ironing boards market is expected to witness significant growth driven by increasing investments in residential construction activities across major countries worldwide. Rapid urbanization has boosted the development of numerous housing projects catering to the burgeoning middle class population. Further, low interest rates and financing options have made home ownership more affordable, stimulating demand for homes. As more families move into newly constructed houses or upgrade to larger properties, the need for household appliances and furnishing rises. Ironing boards have become an essential laundry item found in most homes today. Their adoption is rising alongside the growth in number of households worldwide. Population expansion in developing nations is translating into swelling housing needs, thus propelling the sales of ironing boards. Rising disposable income has also enhanced consumers' spending power on home utilities to improve lifestyles. This works in favor of ironing boards market.

Market Concentration and Competitive Landscape

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Increased demand for home furnishing products

The ironing boards market is witnessing increased growth momentum on account of steady demand for various home furnishing products. Consumers are opting to redecorate and refurnish their living spaces more frequently following the latest trends. This presents opportunities for manufacturers of ironing boards and steam generators. Innovation in product design and introduction of models with enhanced performance attributes is helping drive replacement sales. Newer ironing board designs integrate handy accessories and come in aesthetically appealing finishes to match interiors. Their easy portability allows convenient shifting within the house. Growth in do-it-yourself culture has raised interest among consumers in self-grooming their clothes, thereby positively impacting sales of garment steamers and ironing boards. Evolving lifestyles and rising disposable incomes provide impetus to the regular upkeep and maintenance of all home textiles and furnishings, representing a continuous demand driver for ironing boards.

Key Takeaways from Analyst:

The global ironing boards market is expected to witness steady growth in the coming years driven by rising demand for convenience laundry solutions from busy consumers will drive sales of ironing boards. Furthermore, the market will benefit from growing home furnishing and renovation activities. However, increasing popularity of wrinkle-free garments and fabrics may limit the use of traditional ironing, posing a minor challenge to market growth.

In terms of geography, Europe presently dominates the global ironing boards market and is expected to maintain its leading position throughout the forecast period. Growing do-it-yourself trend and increasing home renovation activities in the region are major factors responsible for its large market share. Meanwhile, Noeth America is projected to emerge as the fastest growing regional market over the coming years. Rapid urbanization, rising middle-class population, and improving standards.

From a product perspective, countertop ironing boards are widely used across various end-user segments. However, floor standing ironing boards are also gaining popularity due to benefits such as more stability and larger surface area for ironing. Material innovation leading to introduction of lightweight yet durable ironing boards will open new avenues of growth for market players.

Market Challenges: High costs of advanced ironing boards

One of the key challenges being faced by the global ironing boards market is the high costs associated with manufacturing advanced ironing boards with new technologies and features. Integrating new features like automatic height adjustment, steam functionality, and wrinkle release require the use of more complex and costly components as well as an upgraded manufacturing process. This significantly increases the production costs of such advanced ironing boards. As a result, they are typically priced much higher than the conventional manual ironing boards. The higher prices make them unaffordable for price-sensitive consumers, especially in cost-conscious developing markets. This restricts the demand and widespread adoption of innovative ironing boards, thereby hampering the growth potential of the market. Ironing board manufacturers will need to focus on cost engineering strategies to reduce costs without compromising on quality and functionality to make advanced products more affordable for the masses.

Market Opportunities: Emergence of foldable and portable ironing boards for market

The global ironing boards market has been presenting lucrative opportunities with the emergence of foldable and portable ironing boards. These space-saving and highly portable ironing boards have witnessed increased acceptance among consumers who have limited storage space at home like apartment dwellers, small families, hostel residents, etc. Their lightweight and compact construction allows easy storage without occupying much room. Furthermore, the portability enables quick ironing even while travelling. Foldable ironing boards are also finding applications in commercial spaces like Laundromats, dry cleaners where space optimization is critical. Major ironing board manufacturers are focusing on developing more advanced folding mechanisms and user-friendly designs to further improve the portability and storage convenience of these space-saving products. This growing consumer demand for foldable and portable ironing boards is expected to open new growth avenues for market players in the coming years.

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Insights by type: Versatility and convenience of ironing boards

In terms of type, the freestanding ironing boards segment is expected to contribute 54.3% share of the market in 2024. One type that has dominated the market is the freestanding ironing board. There are several factors that have contributed to its widespread popularity among consumers. Freestanding ironing boards are highly versatile as they can be easily moved and positioned wherever extra workspace is needed. Since they are not permanently mounted or attached to any surface, consumers can simply carry them from room to room as per their ironing requirements. This portability makes them extremely convenient to use for households with limited space. They can also be neatly stored away when not in use.

Another key advantage is the ability to adjust the height as per the user's comfort. Most premium models come equipped with various height settings along with sturdy locking systems to securely hold the board at the desired level. This ensures reduced fatigue and back strain while ironing clothes for long durations. The self-standing design occupies very little floor space even when fully expanded for use. This compact footprint is preferable for small homes and apartments. Overall, the flexibility and user-friendliness of freestanding ironing boards have made them a top choice among consumers over other types.

Insights by material: strength and longevity

In terms of material, the metal segment is expected to contribute 48.5% estimated share of the market in 2024.  When it comes to the material used in ironing boards, metal has emerged as the dominant choice globally. Ironing entails withstanding the weight of pressed items as well as the iron gliding smoothly. Metal boards fulfil these requirements better than the alternatives. Made of heavy-duty steel, aluminum or other metals, these boards can support significantly higher weight capacities without sagging or bending in the middle. This is important for smoother ironing without having to be extra gentle. The tensile strength of metal also means greater durability, safety and a longer lifespan.

Additionally, the flat and smooth metallic surface allows irons to effortlessly glide over garments. Unlike some other porous materials, it does not get dented or scorched easily from heat. This preserves the evenness required for perfect pressing. Metal boards maintain their shape exceptionally well through years of regular use and do not require frequent replacement. Customers highly value the long-term cost-effectiveness along with consistent performance. Their corrosion and rust-resistant properties further add to the longevity. With proper cleaning and maintenance, a high-quality metal ironing board can serve users for over a decade.

Regional Insights

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The global ironing boards market is a highly segmented landscape, with distinct regional dynamics shaping the industry's growth and competitive landscape. Europe stands out as the dominant region, accounting for a significant 38.3% estimated share of the global market in 2024, while North America is emerging as the fastest-growing market. Europe's prominent position in the ironing boards market is rooted in the region's long-standing tradition of meticulous fabric care and the widespread adoption of ironing as a household chore. Consumers in countries like Germany, the U.K., and France have a strong preference for high-quality, durable ironing boards that seamlessly integrate into their living spaces. The availability of a wide range of innovative designs, from classic wooden boards to space-saving, height-adjustable models, has further solidified Europe's leading position in the global market.

Complementing Europe's dominance, the North America region is witnessing the fastest growth in the ironing boards market. This surge in demand can be attributed to several factors, including the rising interest in home organization and efficient household management, as well as the increasing adoption of laundry and garment care as part of a holistic lifestyle approach. The growing popularity of online shopping and the availability of a diverse range of ironing board offerings, from budget-friendly options to premium, feature-rich models, have contributed to the market's expansion in North America.

Market Report Scope

Key Developments

• In March 2024, Harrods, the iconic luxury department store in London, introduced a unique and extravagant ironing board that comes with a crystal keychain
• In 2022, the Trade Remedies Authority (TRA) launched a new investigation into subsidized ironing boards. This inquiry aims to assess the impact of subsidies on the domestic market and determine whether such practices are harming local manufacturers.
• In 2022, the only manufacturer of ironing boards in the U.S. reopened its plant in Seymour, Indiana. This significant event marks a revitalization of domestic production for ironing boards, reflecting a growing interest in supporting local manufacturing.

*Definition: The global ironing boards market consists of companies that manufacture and distribute ironing boards and similar products used for pressing clothes. Major players in this market offer various types of ironing boards suited for different needs like travel, wall-mounted, folding, table-top boards made of materials like wood, metal, and plastic. The ironing boards market sees demand from both residential and commercial consumers like laundromats, dry cleaners, hotels, and garment manufacturing facilities.

Market Segmentation

• Type Insights (Revenue, USD Mn, 2019 - 2031)
  • Freestanding Ironing Boards
  • Wall-Mounted Ironing Boards
  • Tabletop Ironing Boards
•  Material Insights (Revenue, USD Mn, 2019 - 2031)
  • Metal
  • Wood
  • Plastic
• Regional Insights (Revenue, USD Mn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa
• Key Players Insights
  • Bathla
  • Whitmor
  • Leifheit
  • Brabantia
  • Ybm Home
  • Widemex
  • Sunbeam
  • Minky
  • Mainstays
  • Brabantia
  • Faginey
  • Polder
  • Sullivans
  • Walfront.
  • Homedora
  • Perilla
  • Mabel home
  • TIVIT
  • Whitmor
  • Tidy Homz