INTERACTIVE VIDEO WALL MARKET Challenges and Opportunities

One of the key challenges inhibiting the growth of the global interactive video wall market is the high initial installation costs associated with such systems. Installing an interactive video wall requires considerable capital expenditure on procuring a large number of display panels, mounting structures, control systems and other ancillary hardware. Additional costs are also incurred on shipping, transportation and installation of such large form-factor displays. The integrated nature of these systems means that even small repairs or part replacements entail significant investments. While interactive video walls offer a seamless multi-user experience for applications such as control rooms and digital signage, their high upfront costs pose barriers for smaller enterprises and startup companies to adopt these technologies. Manufacturers attempt to reduce costs by offering rental and leasing options, however, the initial capital outlay remains a hindrance for wider adoption across industry verticals.

Global Interactive Video Wall Market Opportunity - Expansion in emerging markets

One of the key opportunities for the global interactive video wall market is the prospect of expanding into emerging markets. While developed regions such as North America and Europe currently account for the largest installed base, interactive video walls are yet to penetrate developing economies to a significant extent. As the economies of nations such as India, Brazil, Indonesia, and others continue to grow steadily, attendant infrastructural development is spurring investments into avenues such as airports, railway stations, mega shopping malls, and commercial office spaces. The evolution of such public infrastructure creates potential demand for interactive video walls catering to applications like digital signage, wayfinding, surveillance and control rooms. At the same time, low initial installation costs of emerging indigenous manufacturers could boost affordability of these systems. If international players adapt suitable pricing and financing strategies, emerging markets may emerge as an important new avenue of growth for the global interactive video wall industry.