INSTANT GAMES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In June 2024, the Michigan Lottery Commission, responsible for overseeing the state’s lottery operations, announced the launch of a new instant game titled Bonus Star Millions. According to the press release, this game introduces "a new way to win with an all-new play style" for players.
• In November 2023, Meta, the parent company of Facebook, unveiled a new distribution model for Instant Games (IG). This model enables developers to publish their games directly to Facebook users, even during the early stages of development.
• In August 2021, Razer, a leading global lifestyle brand for gamers, unveiled Cortex Instant Games Tournaments, a new platform designed for instantly playable casual games. Available now for Android devices and soon to launch on Razer Cortex for PC, Instant Games can be played directly within the Razer Cortex app without requiring additional downloads. Hosted tournaments feature tiered Razer Silver prizes, which can be redeemed for a range of Razer hardware, accessories, and digital rewards.
• In July 2021, gaming developer PLAYLINKS announced the official launch of 'Bubble Tumble' on Facebook Instant Games. 'Bubble Tumble' is a bubble shooter game where players help the adorable mouse firefighter 'Coco' clear stages to restore a village enveloped in bubbles. The game features simple controls for earning points.