Inflatable Toys Market, By Product Type (Inflatable Pools, Inflatable Slides, Inflatable Bounce Houses, Inflatable Water Toys, and Others), By Material (PVC (Polyvinyl Chloride), Nylon, and Others), By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Specialty Stores, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Sep 2024

Code : CMI7317

Pages :134

Formats :

Excel and PDF

Industry : Consumer Goods

Market Concentration and Competitive Landscape

Inflatable Toys Market Concentration By Players

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Rise in disposable income

Rise in disposable incomes globally presents strong potential for inflatable toys industry growth. As economic conditions continue recovering worldwide from impacts of the pandemic with resumption of normal activities, consumers especially in developing regions now have more purchasing power. This enables them to spend beyond basic necessities on recreational products that offer instant play value to children.

In multiple Asian and Latin American countries, strong GDP expansion over the past decade has pulled millions out of poverty and lower-income brackets into the aspiring middle class. For example, Chinese middle class grew nearly fivefold between 2000 and 2019 to over 400 million people as per OECD reports. Likewise, India also witnessed sharp increase in its affluent population over the same period. With jobs and earnings on the rise, these consumers now have the means and intent to spend extra cash on inflatable rides, slides, and water playgrounds.

Even in developed OECD nations, post pandemic economic revival has boosted consumer confidence levels. The U.S. for instance reported record high retail sales in 2022 so far on recovering wage growth. Rising real income provides families the ability to host birthday parties, daycare events, etc. at homes easily with inflatable play equipment rentals rather than costly venue hires or visits to indoor play areas. Additionally, marketers promote value for money aspects of inflated bouncers, castles and obstacle courses as fun summer activities alternatives to video games.

Key Players Insights