India Meetings, Incentives, Conferences and Exhibitions Market, By Event Type (Meetings, Incentives, Conferences, Exhibitions/Trade Fairs, Events, and Others), By Organization Size (Small Scale Organization, Medium Scale Organization, and Large Scale Organization), By Revenue Source (Registration Fee, Sponsorship, Exhibitor Fee, and Others), By End Use Industry (Corporate, Association, Government, Education, and Others), By Destination Type (Domestic and International)

Published In : Dec 2023

Code : CMI6379

Pages :170

Formats :

Excel and PDF

Industry : Information and Communication Technology

Market News

Recent Developments & Key strategic initiatives

In June 2021, the Ministry of Tourism earmarked six cities for strategic development as Meetings, Incentives, Conferences, and Exhibitions (MICE) destinations, aiming to enhance tourism throughout the year. The primary cities targeted for MICE development include Agra, Udaipur, Pune, Thiruvananthapuram, Varanasi, and Bhubaneswar.
In March 2022, during the 2022-23 budget presentation, the State's Chief Minister unveiled a strategic initiative to transform Bangalore into India's premier hub for Meeting, Incentive, Conferences, and Exhibitions (MICE). This initiative aims to capitalize on Bangalore's unique strengths as the nation's business and IT (Information Technology) capital, along with its advanced technology, transportation systems, and air connectivity infrastructure.

Acquisition and partnerships

In March 2022, ITC Hotels partnered with Dragonfly Events to launch hybrid events with virtual and physical event solutions. This strengthened their MICE offerings amidst demand for hybrid events.
In Jan 07, 2022, Thomas Cook (India) Ltd., a prominent integrated travel and financial services company in India, has established a strategic and enduring partnership with Experience Hub, the trade and promotion entity of Yas Island Abu Dhabi—a rapidly expanding leisure and entertainment destination. The aim of this collaboration is to boost visitor numbers not only in 2020 but also in the future. Through this agreement, the focus will be on actively involving the Indian market by implementing various initiatives, such as product development and training engagements. Thomas Cook India provides Experience Hub an extensive range of viable consumer segments, from families, friends, millennials and young professionals to students and edu-tainment sectors, as well as Corporate MICE and B-leisure.
In March 12, 2021 Thomas Cook (India) Limited, a leading integrated travel services company in India, has strategically targeted the revival of MICE (Meetings, Incentives, Conferences, and Exhibitions) travel. As part of a focused initiative designed to instill corporate confidence in MICE activities, the company organized a distinctive physical corporate outreach event at JW Marriott Aerocity. This initiative aimed to tap into the substantial market potential of the National Capital Region (NCR) and North India.
In January 2022. Radisson Hotel Group, an American multi-national hospitality company announced partnership with leading virtual events platform Hopin. This enabled Radisson Hotel Group to provide comprehensive hybrid and virtual event solutions to clients.