India D2c Bpc Market Size and Trends

The India D2C BPC Market is estimated to be valued at USD 4.09 Bn in 2025 and is expected to reach USD 35.92 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 36.4% from 2025 to 2032.

Key Takeaways of the India D2C BPC Market

The skincare products segment is expected to hold a 30.5% market share in 2025.
In terms of distribution type, the online-only D2C brands segment is expected to hold a 63.86% market share in 2025.

Market Overview

The India D2C BPC market is witnessing rapid expansion, driven by the increasing adoption of e-commerce and social media marketing. Consumers are preferring D2C brands due to customizable products, transparent business practices, and direct engagement with brands. Rising digital penetration, growing disposable incomes, and a shift towards natural, organic, and clean beauty products are further fueling India D2C BPC market growth. While online channels dominate sales, D2C brands are expanding into offline retail stores and experience centers to enhance brand presence and customer trust.