IDENTITY ANALYTICS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In August 2022, Gurucul, a provider of next-generation security information and event management (SIEM), extended detection and response (XDR), user and entity behavior analytics (UEBA), and identity and access analytics, announced expanded support for poly-cloud architecture. This includes improved multi-cloud deployments and cross-cloud capabilities across major cloud platforms, such as Amazon Web Services. These new cross-cloud features enable correlation, advanced linking, and behavior baselines on access and activity across different cloud environments.
• In February 2022, LogRhythm unveiled its new brand identity, which represents the company's efforts to assist security operations teams in addressing staffing shortages, enhancing their knowledge of emerging attacks and technologies, and navigating the ever-evolving threat landscape with confidence. This rebranding is the first of many changes planned for LogRhythm in 2022, including a fresh visual design, the development of a cloud-native platform, and new perspectives that reflect the company's vision and evolution.
• In January 2022, RBL Bank, India, announced a strategic partnership with Google to enhance its customer experience strategy and expand its value proposition through the Abacus 2.0 digital platform. This collaboration aims to efficiently manage customer data and analytics, facilitate effective cross-selling, and significantly reduce customer acquisition costs, thereby optimizing the overall customer experience.
• In June 2021, Stripe launched Stripe Identity, a tool that enables online businesses to easily and securely verify the identities of users from over 30 countries. Stripe Identity is the first self-service solution of its kind, allowing any business to start verifying user identities within minutes, without the need for any coding. This makes identity verification as straightforward for businesses as accepting payments through Stripe.