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Compliance with stringent regulations
Governments around the world have introduced increasingly strict data privacy laws to safeguard individuals from misuse of their personal information. Landmark regulations such as the European Union's General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) in the U.S. subject companies to substantial penalties if they fail to protect customers' identities and adhere to strict compliance rules. This includes requirements to support rights like access, erasure, and data portability. Maintaining compliance has become an enormous challenge for organizations managing petabytes of user data across hybrid IT environments. Identity analytics platforms provide transparency into who has access to what information and the ability to produce audits on demand validating adherence to privacy mandates. Any access and authorization changes can also be automatically logged. With their capabilities for continuous monitoring, anomaly detection and reporting, these solutions enable firms to remain compliant with privacy laws that aim to give citizens more control over their digital identities and activities online. The risk of non-compliance fines makes identity analytics an essential investment for businesses operating globally.
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