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North America has been the dominant region in the global ice hockey stick market with estimated 34.6% share in 2024. The U.S. and Canada are two of the biggest hockey playing nations globally, with both countries having strong domestic leagues and national teams that enjoy widespread popularity. Both nations have a long history and culture associated with ice hockey which has helped develop a robust ice hockey infrastructure over the decades. Major ice hockey stick manufacturers are headquartered in this region, thus, allowing them to cater efficiently to the local demand. Provided the large player base, retailers in this region stock a wide variety of ice hockey sticks targeting different player segments. North American players have an advantage of easily accessing a diverse range of sticks through local channels.
Asia Pacific region has emerged as the fastest growing market for ice hockey sticks globally in recent years. Several countries in East Asia and Southeast Asia such as China, Japan, Malaysia and Thailand have witnessed rising interest in ice hockey among young athletes. Many national federations have invested in grassroots development programs to nurture talent at a young age. The exposure through international events broadcasted locally has fueled passion for the sport. With increasing participation in ice hockey, there has been huge demand for gear and equipment including sticks in Asia Pacific region. Several global manufacturers have responded by setting up local manufacturing and distribution operations to cater to regional demand. This has made ice hockey sticks more accessible at competitive prices. The availability of affordable yet high-quality sticks is expected to further drive the market growth inAsia Pacific.
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