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Growth of on-demand digital services
With the rise of sharing economy models and the dominance of smartphone based digital lifestyles, people's expectations from services have changed dramatically in recent years. There is now an immense appetite for services that can be accessed on-demand through mobile and web platforms, without any physical hassles. On-demand services has gained popularity in transportation, food delivery, shared workspaces, logistics or media streaming. While meeting customer demand for convenience and flexibility, such digital services have also led to highly complex operational requirements. Fulfilling millions of fragmented and location-specific service requests in real-time requires agile, cost-effective and exponentially scalable connectivity solutions.
On the supplier side, providing consistently excellent on-demand user experiences has become a competitive necessity. It demands sophisticated backend networking abilities to seamlessly integrate dispersed physical/digital assets as well as coordinate large pools of mobile workers. Even minor issues with network latency, bandwidth constraints or device/server uptime can negatively impact customer satisfaction and business revenues. This underscores the crucial role of hyperconnectivity in powering the intricate, time-sensitive orchestration needs of on-demand digital services at massive global scales. As such services continue deepening their penetration, major technological and infrastructural enhancements will drive the market growth.
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