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Rising Demand for Clean Freight Transportation
Aside from tightening environmental regulations, increasing sustainability goals of companies involved in logistics and freight transportation is driving demand for clean solutions. Major logistics firms and goods delivery companies are exploring low carbon fuel alternatives as part of their corporate strategy to reduce environmental impact of operational activities. Adoption of zero emission trucks and buses can help companies gain better brand image and improve relationships with stakeholders. Many cities across the world have initiated programs to convert part of their municipal fleets to hydrogen or electric vehicles. Rising consumer inclination towards sustainable brands and services is another key factor driving clean technology adoption across supply chains. In order to meet sustainability targets, both public and private fleet operators are closely monitoring performance of fuel cell and battery electric trucks. Successful pilots showcasing commercial viability of these technologies would encourage broader deployment in future. Original equipment manufacturers are thus intensifying their product development efforts to cater to this emerging demand segment.
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