HOSPITAL GOWNS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Hospital Gowns Market Size and Trends

The hospital gowns market is estimated to be valued at USD 2.62 Bn in 2024 and is expected to reach USD 4.53 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031.

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Global hospital gowns market is anticipated to experience substantial growth during the forecast period. Factors such as increasing the incidence of hospital-acquired infections (HAIs), growing need to prevent cross-contamination along with rising number of surgeries being performed are expected to boost demand for hospital gowns. Additionally, increasing healthcare expenditure and focus towards effective infection control practices are further expected to propel the market growth. Manufacturers are continuously focusing on developing innovative product line with enhanced designs to provide improved safety, comfort and protection to patients as well as healthcare staff from infections. 

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Top Strategies Followed by Hospital Gowns Industry Players

• Established Players: Leading companies have been focusing on extensive research and development to innovate high-performance hospital gowns. For example, companies like Standard Textile and Angelica have invested over 5% of their annual revenues in R&D to develop advanced fabrics and designs that improve functionality, comfort and safety.
• Strategic Partnerships: Large players are also forming strategic alliances to strengthen their market position. Cardinal Health expanded its supply agreement with Walmart to distribute hospital gowns and other medical products to Walmart healthcare facilities.
• Mid-Level Players: Medium sized companies focus on delivering value through affordable product lines. Companies like Henry Schein and Medglad offer budget-friendly reusable and disposable hospital gowns carved out for price-sensitive settings like clinics and nursing homes.
• Small-scale players are increasingly forming strategic partnerships with healthcare institutions to co-develop products that meet specific needs, such as modest gowns for pediatric patients, enhancing their product offerings and market reach.

Emerging Startups in the Industry

• Sustainable Solutions: Emerging startups in the hospital gowns sector are making significant strides with innovative solutions Companies like Bethanique Specialties and EnviGreen are focused on sustainability within the industry. EnviGreen utilizes plant-based and biodegradable materials in their disposable line of medical apparel and textiles.
• Market Contribution: Niche startups such as Care+Wear cater to specific patient needs, offering extra-large and comfortable gown designs for bariatric patients. Another notable player, Hypoplas, founded by Olivia Burns, develops stylish and functional gowns that enhance patient dignity and comfort, addressing inefficiencies in traditional designs. These startups are reshaping the market by prioritizing sustainability and patient-centered solutions.