HOSPITAL GOWNS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Hospital Gowns Market Size and Trends

The hospital gowns market is estimated to be valued at USD 2.62 Bn in 2024 and is expected to reach USD 4.53 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031.

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Global hospital gowns market is anticipated to experience substantial growth during the forecast period. Factors such as increasing the incidence of hospital-acquired infections (HAIs), growing need to prevent cross-contamination along with rising number of surgeries being performed are expected to boost demand for hospital gowns. Additionally, increasing healthcare expenditure and focus towards effective infection control practices are further expected to propel the market growth. Manufacturers are continuously focusing on developing innovative product line with enhanced designs to provide improved safety, comfort and protection to patients as well as healthcare staff from infections. 

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Insights, By Type: Strict standards of safety and hygiene in operating rooms boost the demand for surgical gowns

In terms of type, surgical gowns segment is expected to contribute the highest market share of 56.2% in 2024, driven by strict safety and hygiene standards in operating rooms. Their secure closures and rigorous testing against liquid penetration emphasize their critical role in maintaining sterility, especially as regulations on hospital-acquired infections become more stringent.

Insights, By Usability: Stringent protocols around infection control drives the demand for disposable gowns

In terms of usability, disposable segment is expected to contribute the highest market share of 61.4% in 2024, driven by strict infection control protocols. These gowns minimize the risk of cross-contamination between patients and caregivers. Advanced models feature fluid-resistant backing to enhance protection. Following guidelines from organizations like the Centers for Disease Control and Prevention, disposable gowns serve as a critical barrier for patients with highly contagious diseases.

Insights, By End User: High compliance requirements in critical units dominate hospitals segment

In terms of end user, hospitals segment is expected to contribute the highest market share of 42.1% in 2024, driven by stringent compliance requirements in critical care units. Legal implications surrounding healthcare-associated infections further compel hospitals to rigorously enforce protective gown usage, making them the primary end-users compared to other medical settings.

Regional Insights

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Dominating Region: North America

North America is expected to account for the greatest revenue share of 41.2% in 2024. This dominance is driven by a well-established healthcare infrastructure, the presence of leading medical device companies, and favorable reimbursement policies.

Fastest-Growing Region: Asia Pacific

Asia Pacific region exhibits the fastest growth with 19.5% market share in 2024, fueled by rising medical tourism, growing geriatric population, increasing healthcare expenditure, and rapidly developing healthcare systems across developing countries.

Hospital Gowns Market Outlook for Key Countries

U.S. hospital gowns market is dominated by multi-facility chains

The U.S. hospital gowns sector is primarily dominated by multi-facility chains and independent hospitals, which enforce stringent hygiene standards that necessitate high-quality disposable gowns. These facilities prioritize infection control, ensuring that healthcare workers and patients are adequately protected from pathogens during medical procedures.

China's market is driven by burgeoning domestic demand for hospital supplies

The hospital gowns industry in China driven by a growing domestic demand and a robust medical devices export industry. Local companies play a significant role in the global supply chain by offering affordable products. With an increasing focus on hygiene and healthcare standards, these manufacturers are well-positioned to meet the rising needs of both local and international markets.

Japan's market favors innovative apparel solutions

Japan hospital gowns industry is characterized by a preference for innovative apparel solutions that cater to the complex medical needs of an aging population. This focus on innovation is essential as healthcare providers seek to address the unique challenges posed by an older demographic, ensuring that hospital gowns meet both functional and cultural requirements in medical settings.

Market Concentration and Competitive Landscape

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Top Strategies Followed by Hospital Gowns Industry Players

• Established Players: Leading companies have been focusing on extensive research and development to innovate high-performance hospital gowns. For example, companies like Standard Textile and Angelica have invested over 5% of their annual revenues in R&D to develop advanced fabrics and designs that improve functionality, comfort and safety.
• Strategic Partnerships: Large players are also forming strategic alliances to strengthen their market position. Cardinal Health expanded its supply agreement with Walmart to distribute hospital gowns and other medical products to Walmart healthcare facilities.
• Mid-Level Players: Medium sized companies focus on delivering value through affordable product lines. Companies like Henry Schein and Medglad offer budget-friendly reusable and disposable hospital gowns carved out for price-sensitive settings like clinics and nursing homes.
• Small-scale players are increasingly forming strategic partnerships with healthcare institutions to co-develop products that meet specific needs, such as modest gowns for pediatric patients, enhancing their product offerings and market reach.

Emerging Startups in the Industry

• Sustainable Solutions: Emerging startups in the hospital gowns sector are making significant strides with innovative solutions Companies like Bethanique Specialties and EnviGreen are focused on sustainability within the industry. EnviGreen utilizes plant-based and biodegradable materials in their disposable line of medical apparel and textiles.
• Market Contribution: Niche startups such as Care+Wear cater to specific patient needs, offering extra-large and comfortable gown designs for bariatric patients. Another notable player, Hypoplas, founded by Olivia Burns, develops stylish and functional gowns that enhance patient dignity and comfort, addressing inefficiencies in traditional designs. These startups are reshaping the market by prioritizing sustainability and patient-centered solutions.

Hospital Gowns Industry News

• On March 12, 2024, Children's Minnesota, a pediatric health system in the U.S., announced a partnership with Henna & Hijabs, a women-owned U.S.-based company, to launch a new line of modest hospital gowns for pediatric patients, addressing the need for culturally sensitive care
• In November 2023, Cardinal Health announced that it had launched SmartGown EDGE Breathable Surgical Gown with ASSIST Instrument Pockets, created to provide surgical teams safe and convenient instrument access in the operating room. SmartGown EDGE is made with chest pockets that can keep frequently used surgical instruments within easy reach while surgeons and clinicians operate across complex sterile fields. The gown's unique pocketed design helps minimize potential contamination and unintentional instrument drops outside the sterile area.
• In March 2022, Invenio, a healthcare company, launched the V90 surgical gown series, featuring advanced design elements. These gowns incorporate sonic welding for enhanced durability and include soft knit cuffs and a hook-and-loop closure, which improve comfort and allow for easy adjustments. The series offers various performance options, including non-reinforced, fabric-reinforced, and film-reinforced gowns, enabling users to choose the most suitable option for their specific surgical procedures.

Key Takeaways from Analyst

The hospital gowns industry is expected to witness steady growth in the coming years. The growing prevalence of hospital-acquired infections and increasing the demand for advanced protective clothing in healthcare settings will drive the demand for hospital gowns.

North America currently dominates the market and is expected to continue its dominance over the forecast period. This can be attributed to the presence of major market players such as Cardinal Health and rising healthcare spending in the region. However, Asia Pacific is likely to emerge as the fastest-growing market owing to improving access to quality healthcare, expanding medical tourism industry and increasing investments by key players to tap the potential in developing countries such as India.

Manufacturers should focus on leveraging technological advancements to develop cost-effective and innovative product offerings. Incorporating nanotechnology to impart advanced antimicrobial properties and develop smart textiles will present lucrative opportunities.

Market Report Scope

Market Dynamics

Market Driver - Growing number of surgeries

With rising life expectancy and an aging population, the incidence of chronic diseases is increasing, leading to more surgeries worldwide. According to World Health Organization, Conditions like cardiovascular diseases, cancer, and diabetes accounted for over 70% of global deaths in 2020. This surge, along with higher accident rates and urbanization, drives the growing demand for single-use items like hospital gowns in healthcare facilities.

Market Challenge - Limited awareness in developing regions

One major challenge is the limited awareness in developing regions. Many healthcare facilities in Asia, Africa, and South America do not require patients to wear hospital gowns. Patients often lack knowledge about the role of gowns in infection control, and healthcare providers struggle to educate them due to resource constraints.

Market Opportunity - Expanding healthcare infrastructure in emerging markets

A significant opportunity exists in the hospital gowns domain due to the expanding healthcare infrastructure in emerging economies like India, Indonesia, Brazil, and Mexico. Substantial investments in new hospitals and facility upgrades are driving demand for essential items like hospital gowns, as hygiene standards improve and manufacturers of reusable and disposable gowns can capitalize on these growth prospects.

Market Segmentation

•  Type Insights (Revenue, USD Bn, 2019 – 2031)
• • Surgical Gowns
  • Non-Surgical Gowns
  • Patient Gowns
•  Usability Insights (Revenue, USD Bn, 2019 – 2031)
• • Disposable
  • Reusable
•  End User Insights (Revenue, USD Bn, 2019 – 2031)
• • Hospitals
  • Clinics
  • Long term Care Facilities
  • Others
• Regional Insights (Revenue, USD Bn, 2019 – 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Medline Industries, LP.
  • Standard Textile Co., Inc.
  • 3M
  • Cardinal Health
  • AmeriPride Services Inc.
  • Owens & Minor
  • Mölnlycke Health Care AB
  • Dynarex Corporation
  • Arkeras
  • PRIMED