Hopped Malt Extract Market Size and Trends
The hopped malt extract market size is expected to reach US$ 2 Bn by 2030, from US$ 1.28 Bn in 2023, at a CAGR of 6.6% during the forecast period.
Hopped Malt Extract Market Trends
- Increasing demand for organic hopped malt extracts: There is a growing consumer preference for organic ingredients driven by rising health consciousness. Organic hopped malt extracts are processed from barley and hops cultivated without chemical fertilizers or pesticides. They appeal to consumers seeking premium quality natural extracts. Manufacturers are obtaining organic certifications for their facilities and utilizing organic raw materials to cater to this demand. The rising popularity of organic hopped malt extracts is an emerging trend. For instance, data from the Organic Trade Association's 2022 Manufacturer Survey indicates that 82% of food manufacturers have observed growing consumer interest in organic hopped , up from 77% in 2020.
- Focus on enhancing functionality: Leading players are enhancing the functionality of hopped malt extracts to deliver additional benefits like high antioxidant activity, dietary fiber content, etc. Manufacturers are using innovative processing and blending with superfoods to create premium multi-functional extracts. For instance, malt extracts infused with antioxidant-rich elderberry and wolfberry are gaining traction. The focus on functional and health-enhancing ingredients is a key trend in the hopped malt extract market.
- Customized solutions for craft brewing: Craft and micro-breweries require specialized hopped malt extracts to produce unique flavored beers in small batches. Suppliers are offering customized extract solutions tailored to specific craft brewery needs like enhancing haze stability and foam adhesion. Manufacturers collaborate with craft brewers to understand flavor preferences and develop bespoke blends. The demand for customized hopped malt extracts by craft breweries is rising as a key trend. For instance, according to the Brewers Association, the number of operating breweries in the U.S. grew by 15% to over 8,800 in 2021.
- Clean-label declarations: Clean-labeling is a top priority in the F&B industry driven by the consumer demand for natural, recognizable, and minimally-processed ingredients. Hopped malt extract manufacturers are catering to this trend by providing clear declarations regarding sourcing, processing aids, and certifications. Suppliers also offer non-GMO Genetically Modified Organism , allergen-free, gluten-free, and vegan claims on their products to attract discerning consumers. The focus on clean-labeling and transparency is aiding market growth. For instance, an industry survey conducted by the Beer Institute in 2021 found that 72% of American craft beer drinkers said they always check labels to confirm no artificial ingredients are present before purchasing.