HOME SHOPPING SERVICES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Home Shopping Services Market Size and Forecast – 2024-2031

Global Home Shopping Services Market is estimated to be valued at USD 5.50 Bn in 2024 and is expected to reach USD 12.24 Bn by 2031, growing at a compound annual growth rate (CAGR) of 12.1% from 2024 to 2031.

Key Takeaways from Home Shopping Services Market Report:

• The e-commerce segment is expected to contribute 39.2% market share in 2024.
• The apparel and accessories occupy the leading position and is expected to account for 42.3% market share in 2024.
• North America is a leading market for home shopping services market accounting for 48.1% market share in 2024.
• Asia Pacific region is expected to exhibit the fastest growth and account for 30.2% market share in 2024.

Market Overview:

The home shopping services market has witnessed substantial growth in recent years. The need for consumer convenience and evolving shopping behaviors have boosted the demand for home shopping services. With rising internet penetration and advances in technology, more people are opting for online shopping and connecting with various home shopping channels. Changing lifestyles and busy schedules leave consumers with less time to spend on physical shopping. This has augmented the popularity of home shopping services that provide easy access to a wide range of products directly at their doorstep. Moreover, home shopping services offer consumers flexibility in terms of timing, placing orders from any location, attractive deals and cashback offers which is driving the market revenue significantly. The market is anticipated to continue growing rapidly over the forecast period.

Segmental Insights

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Market Type Insights, E-commerce Dominates Due to Convenience and Wider Selection

By Insights, the e-commerce segment is expected to contribute 39.2% market share in 2024 owing to its convenience and wide selection of products. Shopping online allows consumers to browse a virtually unlimited number of options from the comfort of their own home at any time without having to physically visit stores. This accessibility and flexibility have made e-commerce hugely popular, especially among time-constrained consumers and those living in remote areas with limited offline retail options nearby.

Product Type Insights, Apparel Tops Preferences Due to Fashion Consciousness

By Product type, apparel and accessories occupy the leading position and is expected to account for 42.3% market share in 2024. India has emerged as a major apparel market in recent years due to rising incomes, proliferation of malls and fashion stores as well as a growing fashion consciousness among the population. Apparel needs periodic replacement and is one of the most commonly purchased product segments. Indians today place a great importance on staying up-to-date with the latest trends and expressing their personality and likes through their style of clothing and accessories. 

Regional Insights

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North America Home Shopping Services Market

North America is a dominant market for home shopping services and is expected to account for 48.1% market share. The growth can be attributed to factors such as high adoption of technologies, developed infrastructure, presence of major players, and changes in consumer behavior and lifestyle. Countries like the US and Canada have seen rising demand for online and TV-based shopping over the past few years due to preferences of consumers towards convenience and variety of products.

Asia Pacific Home Shopping Services Market

The Asia Pacific region is poised to exhibits the fastest growth and account for 30.2% market share in 2024. India and China are witnessing growth in disposable incomes and spending power of consumers. Meanwhile, governments are supporting digital transformation which has increased internet and device penetration. Several local and global home shopping services players have also established their presence to tap into this opportunity.

Home Shopping Services Market Outlook for Key Countries

United States Home Shopping Services Market Trends

The US home shopping services market has seen tremendous changes in recent years driven by evolving customer preferences and behaviors. With people spending more time at home due to the pandemic, the demand for convenient home delivery options surged. Customers now expect swift and seamless shopping experiences without having to visit physical stores. This fundamental shift towards online and app-based shopping has benefited providers of home grocery, meal kits, and other household goods delivery services.

China Home Shopping Services Market Trends

Over the past few years, online and mobile shopping have drastically increased in popularity among Chinese consumers. With more people purchasing goods and services from the comfort of their homes using smartphones and tablets, the demand for online and delivery options has surged. This rising preference for home shopping is compelling traditional brick-and-mortar retailers to adapt their business models. Many stores are now investing heavily in their own online shopping platforms, mobile apps, and delivery fleets to remain competitive. They recognize that without a strong digital and home delivery presence, they risk losing customers to prominent e-commerce players.

India Home Shopping Services Market Trends

The India home shopping services market has seen tremendous growth over the past few years, driven majorly by increased internet and smartphone penetration across the country. More and more Indians, especially those in tier 2 and tier 3 cities, are adopting digital payment methods and enjoying the convenience of ordering products from the comfort of their homes. Exposure to global e-commerce giants and their user-friendly interfaces has made Indians comfortable with the idea of virtual shopping without having to visit a brick-and-mortar store.

UK Home Shopping Services Market

The UK home shopping services market is seeing significant changes driven by evolving customer preferences and behaviors. One of the biggest trends impacting the market is the rise of same-day and ultra-fast deliveries. Customers now expect lightning-fast delivery timelines, sometimes within hours of placing their online orders. This has been further accelerated since the pandemic as more people switched to online shopping out of necessity.

Market Players, Key Devlopment, and Competitive Intelligence

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Key Developments:

• In November 2024, Walmart reported a 27% increase in e-commerce sales, driven by investments in digital advertising and marketplace sales. This growth contributed to an 82% rise in Walmart's stock, positioning it as a formidable competitor in the online retail space.
• In November 2024, Amazon enhanced its grocery delivery operations, integrating Whole Foods Market and Amazon Fresh into a unified platform to provide a seamless shopping experience. This initiative aims to strengthen Amazon's position in the U.S. grocery market, competing with traditional retailers.
• In October 2023, Qurate Retail Group, owner of QVC and HSN, faced financial difficulties, including a significant decline in stock value. To address these challenges, the company sold Zulily to Regent, L.P., and explored other strategic options to stabilize its operations.

Top Strategies Followed by Home Shopping Services Market Players

• Established Players: Established Players heavily focus on research and development to stay ahead of the competition and drive innovation. Industry leaders like Amazon invest billions annually to develop cutting-edge technologies and products. They utilize AI, robotics, and automation to optimize operations across warehouses and supply chains. This allows for efficient fulfillment and delivery at massive scales.
  • For instance, Amazon is a prime example of an established player investing heavily in research and development to maintain its competitive edge. The company has allocated billions annually to technological advancements aimed at optimizing its supply chain and operations.
• Mid-level Players: Mid-level players carve out market share by delivering quality goods at competitive prices. They undercut leaders by minimizing overheads through streamlined operations and sourcing directly from manufacturers. Partnerships also help boost capabilities.
• • For example, Jet teams up with startups developing warehouse robotics and last-mile delivery drones. This allows for innovative solutions not viable for larger incumbents.
• Small Players: Small startups focus on specialized niches leaders have overlooked. Some target unique demographic needs while others are hyper-local.
• • For example, Smartbazar in India sells only to local communities, sourcing inventory from neighborhood shops. This aligns closely with customer preferences. Tech adoption is also a major differentiator. Dropoff develops custom robotics for autonomous deliveries in difficult terrains large fleets struggle with.

Emerging Startups – Home Shopping Services Industry Ecosystem

• Innovative Technologies: Startups developing advanced robotics and AI. Anthropic builds general-purpose AI to automate complex inventory tasks for retailers. Their system can perceive objects, plan motions, and learn autonomously. Spark robotics develops dexterous robot arms for personalized order picking, far surpassing human speeds. These technologies could vastly optimize backend operations and lower costs.
• Sustainable Solutions: Sustainability is another focus area. Loops develops recycling technologies to break down clothing fibers into raw materials for new textiles. This alleviates environmental impacts. Bolt Threads grows materials like silk directly from microorganisms instead of conventional farming. Their approach uses 98% less land and water compared to traditional production methods. Startups in this space may help the industry transition to more eco-friendly models.
• Niche Specialization: Many startups also find success by meeting unintended demands. Full Harvest sells agricultural produce scraps to food companies seeking sustainable ingredients. This salvages tons of food from going to waste. Dolly delivers furniture to optimize space in small urban living quarters—a timely solution amid rapid urbanization globally.

Market Report Scope

Market Dynamics

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Home Shopping Services Market Growth Factors- Increase in internet and smartphone penetration

With the internet becoming more accessible to people across different geographies and socioeconomic classes, the online reach has expanded exponentially over the past decade. As smartphone prices saw a sharp decline globally, mobile internet penetration surged high. Today, more people are connected to the internet than ever before through smartphones. This widespread digital connectivity has transformed how people shop, interact and spend their leisure time. No longer confined to physical stores with limited operation timings, consumers can now shop for their daily and occasional needs right from the comfort of their homes at their own convenience using digital platforms. The comfort of being able to browse multiple websites through a few clicks on mobile screens have made people used to online window shopping.

Home Shopping Services Market Challenge - Preference for physical shopping experience

One of the key challenges faced by the home shopping services market is the strong preference that many consumers still have for the physical shopping experience. Shopping in stores allows consumers to see, touch, and try out products in person before making a purchase decision. This hands-on experience helps build confidence in the quality of the items. It also makes the shopping process more fun and engaging. Replicating this immersive feel through online channels has proven difficult. As a result, some consumers remain hesitant to replace most or all of their shopping with digital formats. Establishing trust that the quality of items bought unseen will meet expectations continues to be a barrier, especially for expensive or infrequently purchased products. Overcoming this psychological reliance on physical stores and convincing more customers that digital shopping can provide a comparable experience will be important for the long-term growth of the home shopping services industry.

Home Shopping Services Market Opportunity: Emergence of Live Commerce Models Like Livestreams

One significant opportunity emerging for the home shopping services market is the rise of live commerce models. Livestreaming platforms that allow sellers to interact with customers in real-time through video are gaining significant traction across certain demographics and product categories. Consumers shopping through these livestreams can get a more engaging experience that brings elements of the physical shopping environment into the home. Sellers can demonstrate products, answer questions, and build social interactions and trust with viewers—addressing some of the shortcomings of conventional e-commerce. The livestreaming trend originated in China and other Asian markets but is now expanding globally. As more consumers and merchants adopt these new social selling tools, they have the potential to revitalize online shopping and make it a more compelling alternative to traditional physical stores. 

Analyst Opinion (Expert Opinion)

• The home shopping services market is growing steadily driven by increasing internet penetration and rising adoption of smart devices globally. Developed regions like North America and Europe currently dominate the market owing to high disposable incomes and purchasing power of consumers. However, emerging economies of Asia Pacific are expected to witness the fastest growth in the coming years supported by expanding middle class population with greater spending capacity especially in large countries like India and China.
• While e-commerce giants will continue dominating the overall home shopping segment, niche players focusing on specific product categories or regions may find opportunities to carve a space of their own. The trend towards omni-channel retailing going beyond online and offline will bolster market opportunities for service providers. Nonetheless, data privacy concerns and customer preference for experience-based shopping from physical stores can impede online shopping adoption to some extent.
• Moreover, improving supply chain infrastructure will be critical for home shopping companies to effectively meet rising consumer expectations regarding speed and reliability of deliveries. Favorable government policies supporting digital payments and infrastructure development also encourage market expansion. On the other hand, uneven internet penetration in rural areas remains a challenge. Overall, the home shopping services industry is expected to attract greater investments as companies launch innovative platforms and mobile apps to enhance consumer experience through personalized recommendations, easier returns and broad product assortment.

Market Segmentation

• Market Type Insights (Revenue, USD Bn, 2019 - 2031)
• • E-commerce
  • Teleshopping
  • Mobile Shopping
  • Others
• Product Type Insights (Revenue, USD Bn, 2019 - 2031)
• • Apparels and Accessories
  • Footwear
  • Personal and Beauty Care
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
• • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Amazon, Inc
  • eBay Inc
  • Walmart Inc
  • Alibaba Group Holding Limited
  • JD.com.Inc
  • Naaptol Company
  • The Home Depot Inc
  • VGL Group
  • Flipkart
  • QVC
  • HSN