HOME ENTERTAINMENT MARKET challenges and opportunities

Analyst Opinion (Expert Opinion)

• The home entertainment market continues to see growth globally driven by increasing disposable income and evolving consumer preferences. As more households opt for large screen televisions and multi-room audio systems, revenues across devices and content are rising steadily. A major driver is the proliferation of streaming platforms that are providing affordable direct-to-home options compared to expensive cable packages. However, device manufacturers face the challenge of shortening innovation cycles and increased component costs which can restrain profitability if not passed onto consumers.
• Asia Pacific remains the largest expanding region with India and China leading demand. The region accounts for over 40% of global sales led by economic development and growing media consumption habits. Western Europe is a mature market but continues to offer opportunities in premium segments and streaming subscriptions. Emerging standards like 5G and technologies such as virtual reality/augmented reality and artificial intelligence also promise new avenues if costs come down and infrastructure improves in the next five years.