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Increasing Adoption of E-Health Services
Rising adoption of e-health services can drive the market growth. E-health services enable convenient access to healthcare through digital means for both patients as well as providers. Patients can utilize telemedicine platforms to consult with doctors, order prescription refills, view test reports and medical records from the comfort of their homes. This has provided accessibility to quality care especially in remote areas. With the COVID-19 pandemic pushing more healthcare online for safety, the reliance and familiarity with e-consultations and digital health management has increased manifold. This rapid digitalization of healthcare positively impact the healthcare payer services market. Healthcare payers are recognizing the business opportunities in the online healthcare space and are developing newer solutions to manage claims, enhance customer experience and drive value-based care through data analytics. According to a report by the United Nations Department of Economic and Social Affairs in November 2020, telemedicine consultations had increased by 50-175% in various countries during the first wave of the pandemic as patients chose to consult virtually over visiting hospitals. Payers are investing in technologies like AI and blockchain to coordinate between providers, automate administrative tasks and enable frictionless digital payments. This allows payers to improve efficiency, reduce costs and expand into new virtual-first models of care delivery.
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