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Rise of workation culture
Another key driver has been the emergence of "workation" or traveling specifically to work remotely in new environments. The pandemic significantly accelerated remote and hybrid work setups, blurring the lines between professional and personal spaces. Many employees and freelancers now have the flexibility to work from virtually anywhere with an internet connection. This has fueled interest in extended travel combining leisure and productivity. Destinations catering to digital nomads like coworking spaces, internet cafes, and remote work resorts have become popular. Hammocks perfectly meet the needs of this emerging demographic combining relaxation and a change of scenery with the ability to focus on tasks. Their portability also allows setting up a hanging workstation almost anywhere in nature like beaches, gardens, or patios.
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