Hair Growth Supplements Market Size and Trends

The Global Hair Growth Supplements Market is estimated to be valued at USD 940.1 Mn in 2025 and is expected to reach USD 2,581.1 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 15.5% from 2025 to 2032.

Key Takeaways of the Hair Growth Supplements Market:

By product type, the single ingredient supplements segment is expected to contribute the highest share of the market with 52.1% in 2025.
By formulation, the capsules segment is expected to contribute the highest share of the market with 23.5% in 2025.
By functionality, the hair re-growth segment is expected to contribute the highest share of the market with 33.1% in 2025.
North America is expected to top the global market with 34.3% share, followed by Asia Pacific with 27.7% share in 2024.

Market Overview:

The increasing demand for natural and herbal hair growth supplements especially among millennials owing to rising hair fall and baldness problems is driving the market growth. The market is witnessing lucrative opportunities owing to rising need among consumers for speedy and effective hair regrowth formulations. With increasing focus on personal grooming and appearance, a greater number of people are opting for hair growth supplements as an affordable and convenient solution to thinning hair and baldness. The availability of these supplements on e-commerce platforms with attractive offers is also boosting their uptake significantly.

Hair Growth Supplements Market Concentration By Players

To learn more about this report, Request sample copy

Key Developments:

In November 2024, Hum Nutrition, a wellness company known for its clinically-backed supplements, launched its new Hair Strong Capsule. This innovative formula is designed to promote hair growth and enhance strength, providing a comprehensive solution for healthier, more resilient hair.
In November 2024, Lemme, a wellness company focused on natural supplements, introduced its new hair growth supplement. The product features a keratin formula enriched with amino acids, vitamins, and minerals to support optimal hair health.
In September 2024, NiceTop, a U.S.-based anti-aging research organization, launched a new hair growth supplement. This product aims to reduce Dihydrotestosterone DHT-induced hair loss, supply vital nutrients for hair growth, and enhance results with biotin for accelerated improvement.
In January 2023, Capillus, a leader in hair care solutions, announced the launch of Nurish, its first line of hair supplements for both women and men. The supplement contains specialty ingredients aimed at promoting healthy hair growth.

Top Strategies Followed by Global Hair Growth Supplements Market Players

Leading companies like SugarBearHair and HUM Nutrition are heavily investing in research and development to innovate high-performance hair growth supplements.
- For instance, SugarBearHair has developed a unique gummy formulation that combines essential vitamins and minerals specifically aimed at promoting hair health, showcasing their commitment to effective product development
Companies like Nature's Bounty are broadening their distribution networks globally. They have expanded their product availability in emerging markets such as India and Brazil, increasing accessibility to their hair growth supplements.
Mid-level companies are focusing on delivering quality, budget-friendly products targeting price-sensitive consumers. Brands such as Vegamour offer vegan hair care products that are both effective and affordable, appealing to a broad consumer base. Mid-level companies focus on delivering quality, budget-friendly products targeting price-sensitive consumers. For instance, brands like Mielle Organics offer hair growth oils that are both effective and affordable, appealing to a broad consumer segment.
Small players often target niche markets with unique features or innovative products. Brands like Viori focus on natural ingredients, offering shampoo bars made from Longsheng rice, catering to consumers seeking eco-friendly options.

Emerging Startups - Hair Growth Supplements Industry Ecosystem

Several startups are applying advanced technologies with the potential to disrupt the market. Startups like Revla are developing advanced technologies, including biotech solutions, to address hair loss. Revla's procelinyl stimulates dormant hair follicles, offering a novel approach to hair regrowth.
Sustainability is a focus for other startups. Organic Roots uses agricultural waste and byproducts in their supplements to reduce environmental impact. Brands like Viori focus on sustainability by offering eco-friendly shampoo bars made from natural ingredients, reducing plastic waste and appealing to environmentally conscious consumers.
Niche startups also boost innovation. AminoPak specialized in supplements for hair transplant patients, an underserved market. Its products optimized nutrient delivery to accelerate graft integration. Partnering with leading clinics gave them visibility. Small brands like these bring unique solutions catering to unmet needs.