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The North America region currently dominates the global green pepper market due to strong demand from both domestic consumption as well as exports. The region is expected to hold 40.5% of the market share in 2024. The U.S. is the largest producer and exporter of green peppers worldwide. Major pepper producing states in the U.S. include California, Florida, New Jersey, and South Carolina. Mild weather conditions across many parts allow for year-round cultivation of peppers. Established transportation and logistics infrastructure enables efficient distribution to meet demand from Canada and Mexico, which are also among the top importers globally.
Most notably, the production of green peppers in Asia Pacific nations like Vietnam and Thailand has grown exponentially. Mild climates allow for multiple harvesting seasons. Lower operational costs and favorable regulations have attracted leading global producers such as Henan Alchemy Food Co, Ltd, Mave Enterprises Inc, to establish large-scale pepper farms. These nations are also strategically located for exports to Northeast Asian markets as well as the expanding domestic demand. As a result, Vietnam has surpassed Mexico to become the second largest green pepper supplier globally. With continued investment in cold chain infrastructure and trade relations, the Asia Pacific region will play a bigger role in meeting the strong demand growth projected over the coming years.
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