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North America has established itself as the dominant region in the global green electronics manufacturing market. The region is expected to account for 35.4% of the market share in 2024. The presence of major electronics brands and manufacturers such as Apple, Dell, and HP has given the region an edge over others. Many of these companies have set up separate divisions focusing solely on developing eco-friendly products. Wide acceptance and popularity of these green electronics products among consumers in the region has driven their market share. Further, supportive government policies promoting renewable energy and initiatives like Electronic Product Environmental Assessment Tool (EPEAT) have encouraged manufacturers to invest more in sustainable manufacturing facilities. This has significantly boosted domestic production of green electronics over the last decade. The region also dominates in exports of these products to other key markets owing to early adoption and strong brand recognition.
The Asia Pacific region has emerged as the fastest growing market for green electronics manufacturing globally. Rapid industrialization and growth of electronics industry across developing countries like China, India, Indonesia, and Vietnam has surged the demand. Uptake of new technologies by digital consumers in the region has raised the need for eco-friendly alternatives as well. Rising export-oriented manufacturing bases along with availability of cheap labor and resources have attracted leading global brands to set up green electronics production units. This has majorly spurted the regional market size. Many local and regional electronics brands are also leveraging on growing environmental concerns and introducing sustainable products. This has provided further impetus to the nascent but quickly advancing market. The open trade policies and accessibility to wider consumer base make Asia Pacific an attractive destination for exports as well. With supportive regulations and initiatives expected to strengthen, the region is well positioned to dominate the future global market landscape over the coming years.
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